v3.26.1
Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2026
Jun. 30, 2025
Jun. 30, 2026
Jun. 30, 2025
Income Statement [Abstract]        
Revenue $ 1,986,066 $ 2,842,596 $ 3,971,257 $ 5,353,920
Cost of goods sold 2,142,041 2,873,969 4,521,277 5,096,240
Gross margin (155,975) (31,373) (550,020) 257,680
Expenses:        
Consulting/payroll and other costs 1,070,582 973,753 2,152,451 1,712,730
Compensation expense – officers – deferred comp – related party 62,500 164,063 125,000 328,126
Rental expense, warehousing, outlet expense 36,978 48,253 82,666 105,366
Product development costs 6,700 648,357 12,206 741,824
Marketing and brand development costs 1,239,707 970,806 2,499,505 1,666,297
Administrative and other 2,033,426 1,324,575 3,202,608 2,795,160
Depreciation and amortization expense 124,201 37,100 248,685 72,875
Total operating expenses 4,574,094 4,166,907 8,323,121 7,422,378
Operating loss (4,730,069) (4,198,280) (8,873,141) (7,164,698)
Other income (expense)        
Interest expense (738,328) (430,183) (2,084,210) (1,154,126)
Interest income 103 855 233 1,119
Other income 6,500 18,000
Loss on debt extinguishment (171,755) (11,817,991) (1,075,328) (12,317,785)
Remeasurement and loss on settlement of liabilities (328,150) (1,692,144) (783,868) (2,579,509)
Net income (loss) before income tax provision (5,968,199) (18,137,743) (12,809,814) (23,196,999)
Provision for income tax  
Loss on equity method investments (12,618)   (25,234)
Net income (loss) (5,980,817) (18,137,743) (12,835,048) (23,196,999)
Less: net income (loss) attributable to noncontrolling interest (12,808) (13,575)
Net income (loss) attributable to American Rebel Holdings, Inc. (5,968,009) (18,137,743) (12,821,473) (23,196,999)
Series E preferred stock dividends (14,000) (133,000)
Net income (loss) attributable to common stockholders $ (5,982,009) $ (18,137,743) $ (12,954,473) $ (23,196,999)
Basic income (loss) per share $ (0.59) $ (213,385.21) $ (2.52) $ (286,382.70)
Diluted income (loss) per share $ (0.59) $ (213,385.21) $ (2.52) $ (286,382.70)
Weighted average common shares outstanding - basic 10,131,534 85 5,143,420 81
Weighted average common shares outstanding - diluted 10,131,534 85 5,143,420 81