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SEGMENT REPORTING
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
SEGMENT REPORTING

NOTE 15 – SEGMENT REPORTING

 

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and assessing performance.

 

The Company views its operations and manages its business as one operating segment engaged in patriotic goods comprised of safes, soft goods, and beer. The Company’s Chief Executive Officer, as the CODM, regularly reviews the entity-wide financial and operational performance as a single unit. No financial information is disaggregated into separate lines of business. The CODM makes resource allocation and business process decisions regarding the overall level of resources available and how to best deploy the resources.

 

The single segment’s principal measure of segment profit and loss is consolidated revenue, gross margin, and total operating expenses. The CODM considers actual and forecasted numbers when evaluating performance.

 

 

The following table provides information about the Company’s one reportable segment and includes the reconciliation to consolidated net loss.

 

   2026   2025 
   Six Months Ended June 30, 
   2026   2025 
Total revenues  $3,971,257   $5,353,920 
Less:          
Cost of revenues (excluding amortization and depreciation)   4,521,277    5,096,240 
Consulting/payroll and other costs   2,152,451    1,712,730 
Share based compensation expense   125,000    328,126 
Product development costs   12,206    741,824 
Marketing and brand development costs   2,499,505    1,666,297 
Administrative and other (1)   3,533,959    2,973,401 
Interest expense, net   2,083,977    1,153,007 
Remeasurement and loss on debt extinguishment and settlement of liability   1,859,196    14,897,294 
Other income   (6,500)   (18,000)
Loss on equity investments   25,234    - 
Segment net loss   (12,835,048)   (23,196,999)
           
Reconciliation of net loss:          
Adjustments and reconciling items   -    - 
Consolidated net loss  $(12,835,048)  $(23,196,999)

 

(1) Inclusive of administrative and other, depreciation and amortization, and rental expense, warehousing and outlet expense.