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Percentage of liquidation value of inventory, each subject to certain adjustments 2028 Purchase Obligation, to be Paid, Year Two Gross Profit Gross profit Warrant liability, expected term (in years) Warrants and Rights Outstanding, Term Common Stock, Capital Shares Reserved for Future Issuance Total reserved shares of common stock Unrecognized share based compensation expense Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total Temporary Equity, Shares Authorized Authorized Shares Convertible preferred stock, shares authorized Over-Allotment Option [Member] Exercise of Underwriters' Option Long-Term Line of Credit Long-Term Line of Credit, Total Line of credit Revolving Credit Facility Purchase Obligation Total Share Based Compensation Arrangement by Share Based Payment Award, Options, , Increase (Decrease) In Revenue Share Based Compensation Arrangement by Share Based Payment Award, Options, Increase (Decrease) In Revenue Increase (decrease) in revenue Commitments and contingencies (Note 6) Commitments and Contingencies Diluted Weighted Average Number of Shares Outstanding, Diluted Weighted Average Number of Shares Outstanding, Diluted, Total Offering costs Offering costs. Offering costs APIC, Share-Based Payment Arrangement, Increase for Cost Recognition APIC, Share-Based Payment Arrangement, Increase for Cost Recognition, Total Stock-based compensation Minimum Minimum [Member] Grantee Status [Axis] Fair Value, Recurring [Member] Fair Value, Recurring Basis Common Stock, Shares, Issued Issuance of shares of common stock Common stock, shares issued Additional Offering Costs Related to Initial Public Offering Additional offering costs related to initial public offering. Additional offering costs related to the initial public offering Debt Instrument, Face Amount Term loan, maximum borrowing capacity Income tax benefit Income Tax Expense (Benefit) Income Tax Expense (Benefit), Total Income tax provision Income tax (provision) benefit One time bonus One time bonus. One-time bonus Repayments of Debt Repayment of debt Change in Fair Value of Derivative Liability Change in fair value of derivative liability. Change in fair value of derivative liability Related Party Transaction [Line Items] Restricted Stock Units (RSUs) [Member] Restricted Stock Units Restricted Stock Units Outstanding Stock Issued During Period, Value, Conversion of Units Conversion of convertible preferred stock into common stock Class of Warrant or Right, Number of Securities Called by Warrants or Rights Warrants Outstanding Shares issued from exercise of warrants Issuance of Common Stock upon Net Exercise of Warrants and Reclassification of Related Warrant Liability to Equity Shares Issuance of Common Stock upon Net Exercise of Warrants and Reclassification of Related Warrant Liability to Equity Shares. Issuance of common stock upon net exercise of warrants and reclassification of related warrant liability to equity, shares Repayments of Lines of Credit Repayment of line of credit Repayment of line of credit Stock Issued During Period, Value, Conversion of Convertible Securities Conversion of convertible notes Line of Credit Facility, Maximum Borrowing Capacity Line of credit, maximum borrowing capacity Baby Snacks Baby Snacks [Member] Baby snacks. Cost of goods sold Cost of Product and Service Sold Cost of Product and Service Sold, Total Two Thousand Twenty One Plan [Member] Two Thousand Twenty One Plan. Options Available for Future Issuance Under the 2021 Plan 2021 Plan Provisions of nonconvertible debt, minimum cash balance with lender Provision Of Nonconvertible Debt Including Minimum Cash Balance With Lender Provision of nonconvertible debt including minimum cash balance with lender. Schedule of Long-Term Debt Instruments [Table] Payment to related party Costs and Expenses, Related Party General and administrative costs General and Administrative Expense General and Administrative Expense, Total Income Statement [Abstract] Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeited in Period Shares forfeited Debt Instrument, Unamortized Discount Debt Instrument, Unamortized Discount, Total Unamortized debt discounts Related and Nonrelated Parties [Domain] Earnings Per Share, Basic Earnings Per Share, Basic, Total Basic Accrued third-party manufacturing fees Accrued Third-Party Manufacturing Fees Accrued third-party manufacturing fees. Document Period End Date Derivative Liability, Measurement Input Derivative liability, measurement input Other Noninterest Expense Other expense, net Cost of Goods and Service, Excluding Depreciation, Depletion, and Amortization Cost of Goods and Service, Excluding Depreciation, Depletion, and Amortization, Total Cost of goods sold Payments to Acquire Property, Plant, and Equipment Payments to Acquire Property, Plant, and Equipment, Total Purchase of property and equipment Debt Instrument [Line Items] Granted, weighted-average exercise price Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price Weighted-Average Exercise Price, Options granted Existing Term Loan Facility [Member] Existing term loan facility. Existing Term Loan Facility Common Stock, Shares Authorized Common stock, shares authorized Statement of Stockholders' Equity [Abstract] Kid Snacks [Member] Kid snacks. Kid Snacks Warrant liability, measurement input Warrants and Rights Outstanding, Measurement Input Prepaid Expense and Other Assets, Current Prepaid expenses and other current assets Share-Based Compensation Arrangement by Share-Based Payment Award, Award Requisite Service Period Weighted-average remaining requisite service period Aggregate fair value Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value 2027 Purchase Obligation, to be Paid, Year One Investments [Domain] Temporary Equity Disclosure [Abstract] Customer B [Member] Customer B. Customer B Kid Pouches [Member] Kid pouches. Kid Pouches Schedule of Share-Based Compensation Arrangements by Share-Based Payment Award [Table] Disaggregation of Revenue [Table] Aggregate Intrinsic Value Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Intrinsic Value Unamortized Debt Issuance Expense Capitalized debt issuance cost Assets Total assets Title of 12(b) Security Debt Instrument, Frequency of Periodic Payment Periodic payment frequency of outstanding principal Goodwill Goodwill, Ending Balance Goodwill, Beginning Balance Goodwill, Total Temporary Equity [Line Items] Shares Sold By Shareholders In Secondary Offering Shares sold by shareholders in secondary offering. Shares sold by shareholders in secondary offering Related Party Transaction [Axis] Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Beginning Balance Warrants outstanding Stock Issued During Period, Value, Stock Options Exercised Exercise of stock options Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross Options granted Customer Concentration Risk [Member] Customer Concentration Risk Antidilutive Securities, Name [Domain] Stockholders' Equity Note, Stock Split, Conversion Ratio Forward Stock Split, conversion ratio Stock Issued Issuance of common stock upon net exercise of warrants Change In Fair Value Of Convertible Preferred Stock Warrant Liability Change in fair value of convertible preferred stock warrant liability Change in fair value of convertible preferred stock warrant liability. Interest Paid, Excluding Capitalized Interest, Operating Activity Cash paid for interest Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions and Methodology [Abstract] Valuation Technique, Option Pricing Model [Member] Option Pricing Model Subsidiary or Equity Method Investee, Sale of Stock, Type [Table] Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted-Average Remaining Contractual Term Weighted-Average Remaining Contractual Life NATURE OF BUSINESS Nature of Operations [Text Block] Disaggregation of Revenue [Table Text Block] Schedule of Disaggregated Net Sales by Product Category Schedule of Significant Expense Categories and Other Specified Amounts Included in Net Loss Segment Reporting [Table Text Block] Kids Product [Member] Kids product. Total Kid Equity, Attributable to Parent Beginning balance Ending balance Total stockholders' equity (deficit) Valuation Approach and Technique [Domain] Entity Address, Address Line Two Other Assets, Noncurrent Other non-current assets NET LOSS PER SHARE Earnings Per Share [Text Block] Category of Item Purchased [Axis] Revenue Benchmark [Member] Net Sales Basis of Accounting, Policy [Policy Text Block] Basis of Presentation Fair Value, Liabilities Measured on Recurring Basis [Table Text Block] Schedule of Financial Liabilities Measured at Fair Value on a Recurring Basis Long-Term Debt Outstanding amount of debt Nonconvertible debt, net Total Convertible Notes, net Credit Facility [Axis] Share Based Compensation Arrangement By Share Based Payment Award Options Aggregate Grant Date Fair Value Share Based Compensation Arrangement By Share Based Payment Award Options Aggregate Grant Date Fair Value Aggregate grant date fair value Stock, Class of Stock [Table] Temporary Equity, Par or Stated Value Per Share Convertible preferred stock, par value Nonconvertible Debt [Member] Nonconvertible debt. Nonconvertible Debt Unvested Restricted Stock Awards Restricted Stock [Member] Recent Accounting Pronouncements Not Yet Adopted [Policy Text Block] Recent accounting pronouncements not yet adopted. Recent Accounting Pronouncements Not Yet Adopted Series C-1 Convertible Preferred Stock [Member] Series c-2 convertible preferred stock. Series C-1 Convertible Preferred Stock Revolving Credit Facility [Member] Revolving Credit Facility Proceeds from exercise of stock options Proceeds from Stock Options Exercised Commitment Option [Member] Commitment option. Commitment Option Geographical [Domain] Warrants issued Class of Warrant or Right Issued Class of Warrant or Right Issued Statistical Measurement [Axis] Customer C [Member] Customer C. Customer C Entity Interactive Data Current Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested in Period, Fair Value Liability related to the vested shares issued Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum Expected volatility, maximum Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term Weighted-Average Remaining Contractual Life, Vested and expected to vest Reimbursement of Expenses Incurred in Connection With Initial Public Offering Reimbursement of expenses incurred in connection with initial public offering. Reimbursement of expenses incurred in connection with IPO Common stock, $0.0001 par value; 1,000,000,000 and 38,250,607 shares authorized; 41,979,811 and 7,458,069 shares issued and outstanding as of June 30, 2026 and December 31, 2025 Common Stock, Value, Issued Inventory [Line Items] Liabilities Total liabilities Product and Service [Axis] Retained Earnings (Accumulated Deficit) Retained Earnings (Accumulated Deficit), Total Accumulated deficit Other Liability, Related Party [Extensible Enumeration] Entity Bankruptcy Proceedings, Reporting Current Convertible Preferred Stock [Member] Convertible Preferred Stock Conversion of Outstanding Shares of Convertible Preferred Stock Fair Value, Inputs, Level 3 [Member] Level 3 Other Nonoperating Income (Expense) [Abstract] Other income (expense): 2029 Purchase Obligation, to be Paid, Year Three Temporary Equity [Table Text Block] Schedule of Convertible Preferred Stock Stock Appreciation Rights Issued To Customer Stock appreciation rights issued to customer. SARs issued to a customer SARs issued to a customer recorded as a reduction to revenue Accrued marketing Accrued Marketing Costs, Current Gain (Loss) on Disposition of Property Plant Equipment Gain (Loss) on Disposition of Property Plant Equipment, Total Loss on disposal of property and equipment Loss on disposal of property and equipment Conversion of Stock, Shares Issued Conversion of stock, shares issued Conversion of common stock Amortization Amortization, Total Amortization expenses Stock Issued During Period, Shares, Conversion of Units Number of stock converted Conversion of convertible preferred stock into common stock, shares Disaggregation of Revenue [Line Items] Fair Value Measurement Inputs and Valuation Techniques [Table] Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block] Schedule of Outstanding Convertible Preferred Stock Warrants Issuance of common stock (in shares) Stock Issued During Period, Shares, New Issues Issuance of common stock upon initial public offering, net of underwriting costs and offering costs, shares Issuance of common stock upon initial public offering, net of underwriting costs and offering costs, shares Conversion of Temporary Equity Shares Conversion of temporary equity shares. Conversion of convertible preferred stock into common stock, shares Term Loan Facility [Member] Term loan facility. Term Loan Facility Percentage Of Gross Accounts Receivable Percentage of gross accounts receivable. Percentage of gross accounts receivable Convertible Debt Securities [Member] Convertible Notes IPO [Member] IPO Risk-free interest rate, maximum Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Maximum Temporary Equity, Carrying Amount, Attributable to Parent Beginning balance Ending balance Carrying Value Two Thousand And Twenty Two Series D Warrant [Member] Two thousand and twenty two series D warrant. 2022 Series D Warrant Property, Plant, and Equipment, Accumulated Depreciation, Depletion, and Amortization Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Ending Balance Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Beginning Balance Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Total Accumulated depreciation and amortization Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures and Expirations in Period, Weighted Average Exercise Price Weighted-Average Exercise Price, Options forfeited and expired Tranche II Tranche Two [Member] Tranche two. Related Party Transactions [Abstract] Long-Lived Asset, Class [Axis] Subsequent Events [Text Block] SUBSEQUENT EVENTS Selling Stockholders Selling Stockholders [Member] Selling stockholders. Fair Value Hierarchy and NAV [Axis] Short-Term Debt, Type [Axis] Expected volatility Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate Property, Plant, and Equipment [Line Items] Inventory, Current [Table] Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate Risk-free interest rate Debt instrument, remaining capacity Line of Credit Facility, Remaining Borrowing Capacity Payroll expenses Labor and Related Expense Series D Convertible Preferred Stock [Member] Series d convertible preferred stock. Series D Convertible Preferred Stock Tariff on vendor rebates Tariff on vendor rebates. Payment of offering costs Payments of Stock Issuance Costs Schedules of Concentration of Risk, by Risk Factor [Table Text Block] Schedules of Concentration of Credit Risk, by Risk Factor Operating Lease, Liability, Current Operating lease liabilities, current portion Concentration Risk Type [Domain] Customer [Domain] Issuance of Common Stock upon Net Exercise of Warrants and Reclassification of Related Warrant Liability to Equity Value Issuance of Common Stock upon Net Exercise of Warrants and Reclassification of Related Warrant Liability to Equity Value. Issuance of common stock upon net exercise of warrants and reclassification of related warrant liability to equity Liabilities and Equity Total liabilities, convertible preferred stock and stockholders' equity (deficit) Expected dividend yield Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate Total Baby Baby Product [Member] Baby product. Baby Pouches [Member] Baby pouches. Baby Pouches Baby Other [Member] Baby other. Baby Other Document Fiscal Period Focus Reallocation of borrowings from term loan to line of credit Reallocation Of Borrowings From Term Loan To Line Of Credit Reallocation of borrowings from term loan to line of credit. Payment of various legal, consulting and other fees Payment of various legal, consulting and other fees Payment of various legal, consulting and other fees. Accrued Expenses And Other Current Liabilities [Line Items] Accrued Expenses and Other Current Liabilities. Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block] Summary of Fair Value of Stock Option Valuation Assumptions Schedule of Inventory, Current [Table Text Block] Schedule of Inventory Depreciation, Depletion and Amortization, Nonproduction Depreciation, Depletion and Amortization, Nonproduction, Total Depreciation and amortization Customer E [Member] Customer E. Customer E Total accrued expenses and other current liabilities Accrued Expenses And Other Current Liabilities Accrued expenses and other current liabilities. Accrued expenses and other current liabilities Property, Plant, and Equipment [Table] Increase (Decrease) in Other Operating Assets and Liabilities, Net [Abstract] Changes in operating assets and liabilities: Less: Costs and Expenses [Abstract] Line of Credit Facility, Current Borrowing Capacity Line of credit, available capacity Grantee Status [Domain] Sale of Stock [Axis] Purchase Obligation, to be Paid, Remainder of Fiscal Year 2026 (remainder) Long-Term Purchase Commitment [Table Text Block] Schedule of Remaining Future Minimum Purchase Commitment under Non-cancellable Purchase Agreement Deferred Offering Costs Charged to Equity Deferred offering costs charged to equity. Deferred offering costs Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Period Increase (Decrease), Including Exchange Rate Effect and Discontinued Operation Net change in cash and cash equivalents Net change in cash and cash equivalents Entity Current Reporting Status Use of Estimates, Policy [Policy Text Block] Use of Estimates Convertible Notes Convertible Notes Payable [Member] Options exercisable Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Number Capital expenditures included in accounts payable and accrued expenses Capital Expenditures Included In Accounts Payable And Accrued Expenses Capital expenditures included in accounts payable and accrued expenses. Fair Value, Inputs, Level 1 [Member] Level 1 Class of Stock [Domain] Fair Value Measurement With Unobservable Inputs Reconciliation Recurring Basis Liability Reclassification to Additional Paid-in Capital upon Conversion Fair value measurement with unobservable inputs reconciliation recurring basis liability reclassification to additional paid-in capital upon conversion. Reclassification to additional paid-in capital upon conversion Accounts Payable, Current Accounts Payable, Current, Total Accounts payable Investment Type [Axis] Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block] Schedule of Outstanding Balances of Antidilutive Securities Excluded From Calculation of Diluted Weighted Average Common Shares Outstanding and Diluted Net Loss Per Share Assets, Fair Value Disclosure Assets, Fair Value Disclosure, Total Assets at fair value Document Transition Report Concentration Risk [Line Items] Sale of Stock, Transaction Date Sale of stock, completion date Liability Class [Axis] Unamortized expense Unamortized Expense Unamortized expense. Commitments and Contingencies Disclosure [Abstract] Increase (Decrease) in Inventories Increase (Decrease) in Inventories, Total Inventory Issuance of Common Stock Upon Net Exercise of Warrants Value Issuance of common stock upon net exercise of warrants value. Issuance of common stock upon net exercise of warrants Class of Warrant or Right [Axis] Accrued expenses and other liabilities Increase (Decrease) in Other Accounts Payable and Accrued Liabilities Liabilities, Current [Abstract] Current liabilities: Share-Based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount Total unrecognized stock-based compensation related to unvested RSUs Warrants and Rights Note Disclosure [Abstract] Share-Based Payment Arrangement [Abstract] Conversion of Stock, Shares Converted Conversion of common stock Number of shares converted in to common stock Common Stock [Member] Common Stock Inventory, Finished Goods, Net of Reserves Finished goods Credit Facility [Domain] Statistical Measurement [Domain] Fair Value Measurement Inputs and Valuation Techniques [Line Items] Equity, Attributable to Parent [Abstract] Stockholders' equity (deficit): Weighted Average Number of Shares Outstanding, Basic Weighted Average Number of Shares Outstanding, Basic, Total Basic Assets [Abstract] Assets Entity Central Index Key Two Thousand And Twenty Series B One Warrant [Member] Two thousand and twenty series B one warrant. 2020 Series B-1 Warrant Antidilutive Securities [Axis] Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Intrinsic Value Aggregate Intrinsic Value, Options exercisable Class of Stock [Line Items] Current Fiscal Year End Date Capital stock, par value per share Capital Stock, Par or Stated Value Per Share Capital stock, par or stated value per share. Related to Cash Payments Related to cash payments. Related to cash payments Class of Warrant or Right [Domain] Document Quarterly Report Line of Credit Facility, Increase (Decrease), Net Line of Credit Facility, Increase (Decrease), Net, Total Additional amount of the credit facility Accrued Advertising, Current Accrued promotional activities Line of Credit Facility, Interest Rate at Period End Interest rate applicable to borrowings Change in fair value Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Period Increase (Decrease) Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Period Increase (Decrease), Total Fair Value, Inputs, Level 2 [Member] Level 2 Weighted-Average Exercise Price, Beginning Balance Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price Weighted-average exercise price Weighted-Average Exercise Price, Ending Balance Aggregate number of shares vested Share-Based Compensation Arrangement by Share Based Payment Award, Equity Instruments Other than Options, Aggregate Shares Vested Share-based compensation arrangement by share-based payment award, equity instruments other than options, aggregate shares vested. 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Options Available for Future Issuance Under the 2026 Omnibus Plan Two Thousand And Twenty Two Series D One Warrant [Member] Two thousand and twenty two series D one warrant. 2022 Series D Warrant Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price Forfeitures weighted average exercise price Summary of Reserved Shares of Common Stock for Issuance [Table Text Block] Summary of Reserved Shares of Common Stock for Issuance. Summary of Reserved Shares of Common Stock for Issuance Debt Instrument, Convertible, Conversion Price Conversion Price Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items] Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number Beginning Balance Ending Balance Warehousing And Distribution Expenses Warehousing and distribution expenses. 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Conversion of convertible preferred stock to common stock Accrued interest Interest Payable, Current Measurement Input, Expected Dividend Rate [Member] Dividend Yield Entity Registrant Name Accounting Policies [Abstract] Nonrelated Party [Member] Non-related Party Selling, General and Administrative Expense Selling, General and Administrative Expense, Total Selling, general and administrative expenses Entity Address, Address Line One Two Thousand And Twenty One Series B One Warrant [Member] Two thousand and twenty one series B one warrant. 2021 Series B-1 Warrant Expiration Date Class Of Warrant Or Right Expiration Date Class of warrant or right expiration date. 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Tranche I Fair Value, Recurring and Nonrecurring [Table] Supplemental Cash Flow Information [Abstract] SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION Related Party Transactions Disclosure [Text Block] Related-Party Transactions Entity Small Business Convertible preferred stock, $0.0001 par value; 100,000,000 and 1,347,305 shares authorized; no shares and 1,164,696 shares issued and outstanding as of June 30, 2026 and December 31, 2025; aggregate liquidation preference of $0 and $94,261 as of June 30, 2026 and December 31, 2025 Temporary Equity, Including Noncontrolling Interest Temporary Equity, Including Noncontrolling Interest, Ending Balance Temporary Equity, Including Noncontrolling Interest, Beginning Balance Temporary Equity, Including Noncontrolling Interest, Total Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value Aggregate Intrinsic Value, Vested and expected to vest Vendor Rebates Vendor Rebates [Policy Text Block] Vendor rebates. 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Stock Issued During Period Value reclassification of Derivative Liability to Equity Stock issued during period value reclassification of derivative liability to equity. Reclassification of derivative liability to equity Reclassification of derivative liability to equity Earnings Per Share [Abstract] Net loss per share attributable to common stockholders: Marketing expense Marketing Expense Marketing Share-Based Payment Arrangement, Option, Activity [Table Text Block] Summary of Stock Option Activity Vendor rebates Vendor Rebates Vendor rebates. Reclassification of Derivative Liability to Equity Reclassification of derivative liability to equity. Reclassification of derivative liability to equity Inventory Adjustment Inventory adjustment. Inventory adjustments Accrued inventory purchases Accrued Inventory Purchases Accrued inventory purchases. 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Change in fair value of SARs liability Debt Disclosure [Abstract] Deferred Offering Costs Included In Accounts Payable And Accrued Expenses Deferred offering costs included in accounts payable and accrued expenses Deferred offering costs included in accounts payable and accrued expenses Sale of Stock [Domain] Issued Shares Temporary Equity, Shares Issued Convertible preferred stock, shares issued Investment Income, Interest Interest income Deferred Offering Costs [Policy Text Block] Deferred Offering Costs Deferred offering costs policy. 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