v3.26.1
Segment Reporting
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Segment Reporting
13.
segment reporting

The Company operates as a single operating segment, as the Chief Operating Decision Maker (“CODM”) reviews financial information presented on a consolidated basis for purposes of making operating decisions, allocating resources, and evaluating financial performance. All of the Company’s long-lived assets are located in the United States and less than 1% of the Company’s net sales are from customers located outside the United States.

The CODM uses net loss to assess performance, evaluate cost optimization, and allocate financial, capital and personnel resources. The CODM reviews segment assets on a consolidated basis as presented on the Company’s balance sheet.

The following table sets forth significant expense categories and other specified amounts included in net loss that are reviewed by the CODM, or are otherwise regularly provided to the CODM (in thousands):

 

 

Three Months Ended June 30,

 

 

Six Months Ended June 30,

 

 

2026

 

 

2025

 

 

2026

 

 

2025

 

Net sales

 

$

85,392

 

 

$

60,017

 

 

$

158,112

 

 

$

110,620

 

Less:

 

 

 

 

 

 

 

 

 

 

 

 

Cost of goods sold1

 

 

54,402

 

 

 

35,407

 

 

 

97,185

 

 

 

66,798

 

Marketing

 

 

9,413

 

 

 

6,168

 

 

 

25,642

 

 

 

16,894

 

Payroll expenses

 

 

8,893

 

 

 

5,852

 

 

 

17,879

 

 

 

11,553

 

Outbound freight

 

 

3,714

 

 

 

3,284

 

 

 

7,353

 

 

 

6,482

 

Selling expenses

 

 

3,938

 

 

 

2,891

 

 

 

7,343

 

 

 

5,281

 

Warehousing & distribution

 

 

2,349

 

 

 

1,520

 

 

 

4,542

 

 

 

2,998

 

General and administrative costs

 

 

7,523

 

 

 

4,451

 

 

 

18,492

 

 

 

9,034

 

Other segment items2

 

 

110

 

 

 

9,482

 

 

 

437

 

 

 

20,084

 

Segment net loss

 

$

(4,950

)

 

$

(9,038

)

 

$

(20,761

)

 

$

(28,504

)

 

1.
Cost of goods sold excludes depreciation and amortization.
2.
Other segment items is primarily comprised of depreciation and amortization expense, interest income, interest expense, change in fair value of derivative liabilities, change in fair value of convertible preferred stock warrant liabilities, provision for income taxes and product development costs.