v3.26.1
Business Acquisitions
 6 Months Ended
Jun. 30, 2026
Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]  
Business Acquisitions
4. Business Acquisitions
On December 1, 2025, the Company completed the acquisition of 100% of the outstanding stock of ROI Hunter a.s., a Czech joint stock corporation (“ROI Hunter”). The acquisition of ROI Hunter expands the Company’s product offerings and enhances its market presence in the advertising intelligence platform sector. On December 18, 2025, the Company completed the acquisition of 100% of the outstanding stock of iDesign Technology USA LLC (“iDesign”). The acquisition of iDesign expands the Company’s product offerings and enhances its market presence in the digital media, influencer marketing and content-creation sectors. These transactions are expected to generate synergies through the integration of the acquired proprietary technologies and customer relationships. These acquisitions were accounted for as a business combination in accordance with ASC 805, Business Combinations.
The following tables summarize the consideration paid for the acquired entities and the amounts of the assets acquired and liabilities assumed recognized at the acquisition date:
(in thousands)Amount
Cash$25,120 
Deferred acquisition consideration1,628 
Fair value of total consideration transferred$26,748 
(in thousands)Amount
Cash and cash equivalents$5,824 
Accounts receivable2,574 
Prepaid expenses and other191 
Property and equipment120 
Intangible assets13,628 
Other non-current assets206 
Accounts payable(931)
Accrued liabilities(3,863)
Deferred tax liabilities(2,904)
Total identifiable net assets$14,845 
Goodwill11,903 
Fair value of total consideration transferred$26,748 
The deferred acquisition consideration represents a liability for indemnification holdbacks that is expected to be paid to the sellers through annual installments ending in December 2028, subject to adjustment under the terms of the agreement.
The goodwill acquired represents the excess of the purchase price over the fair value of net identifiable assets acquired and is attributable to expected synergies, assembled workforce and future growth opportunities. The goodwill acquired is not deductible for tax purposes.
The following table sets forth the components of identifiable intangible assets acquired and their estimated useful lives as of the date of acquisition:
(in thousands, except for years data)
Acquisition Date Fair Value
Useful Life at Acquisition
(in years)
Developed technology$5,425 3
Customer relationships4,391 
1-5
Tradenames1,538 5
Non-competition agreements2,274 3
Intangible assets, net$13,628 
The fair values of the acquired identifiable net assets reflect updated provisional estimates which are subject to final valuations procedures. A measurement period adjustment of $0.1 million was recognized during the six months ended June 30, 2026 which resulted in an increase in the amount of goodwill recognized. The financial results of ROI Hunter and iDesign, from their respective acquisition dates through June 30, 2026, were not material to our Consolidated Statements of Operations, nor were they material to our prior period consolidated results on a pro forma basis. Costs related to the ROI Hunter and iDesign acquisitions were not material to our Consolidated Statements of Operations.