v3.26.1
Segments
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Segments Segments
The Company’s chief operating decision maker (“CODM”) is the Chief Executive Officer. The Company has determined that it operates in one operating segment as it only reports operating results on an aggregate basis to the CODM. Segment revenues are described in Note 2, Significant Accounting Policies. All company assets are located within the United States and all revenues are generated within the United States. All business activities are managed on a consolidated basis.
The CODM uses net loss as reported in the consolidated statements of operations to evaluate the Company’s return on assets in deciding whether and how to invest into the Company’s consolidated operations, such as to expand its product offerings or increase advertising expenditures. The CODM reviews segment assets as presented on its consolidated balance sheets.
The Company does not have intra-entity sales or transfers.
The table below is segment information for the periods presented and a reconciliation of segment information, including significant expenses, to consolidated net loss (in thousands):

Three Months Ended
June 30,		Six Months Ended
June 30,
2026202520262025
Segment Revenue, Significant Expenses and Net Loss:
Total revenue, net$36,569 $44,026 $72,793 $87,573 
Cost of goods sold
16,984 19,631 33,353 40,114 
Gross profit
19,585 24,395 39,440 47,459 
Less significant expenses:
Fulfillment costs7,797 10,147 16,280 20,026 
Advertising1,235 2,722 2,397 5,529 
Product development and other selling, general and administrative expenses(1)
10,092 13,150 20,006 25,689 
Less other segment items:
Interest income(71)(109)(146)(281)
Other segment items(2)
1,452 2,111 2,832 3,669 
Consolidated net loss
$(920)$(3,626)$(1,929)$(7,173)

(1)Includes all product development and selling, general and administrative expenses, excluding fulfillment costs, stock-based compensation and depreciation and amortization.

(2)Includes stock-based compensation, depreciation and amortization and all non-operating expenses, except interest income.