Goodwill represents the excess of purchase consideration in a business combination over the fair value of tangible and intangible assets acquired net of the liabilities assumed. As of June 30, 2026 and December 31, 2025 the Company has $188.8 million of goodwill related to the Advertising segment and $120.6 million of goodwill related to the Subscriptions segment.

The following tables summarize the Company’s intangible assets for the periods presented (in thousands, except years):


	As of June 30, 2026
	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount		Weighted-Average Useful Lives (in years)
Developed technology	$	73,367	$	(72,030)	$	1,337	5.9
Customer relationships	46,100		(27,292)		18,808		6.3
Tradename	34,400		(14,232)		20,168		7.9
Patents	4,076		(1,917)		2,159		14.0
Total Intangible assets	$	157,943	$	(115,471)	$	42,472	6.7


	As of December 31, 2025
	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount		Weighted-Average Useful Lives (in years)
Developed technology	$	73,367	$	(71,138)	$	2,229	5.9
Customer relationships	46,100		(22,995)		23,105		6.3
Tradename	34,400		(11,832)		22,568		7.9
Patents	4,076		(1,771)		2,305		14.0
Total Intangible assets	$	157,943	$	(107,736)	$	50,207	6.7

The Company amortizes the fair value of intangible assets over their estimated useful lives in proportion to the economic benefits received. Amortization expense related to intangible assets was approximately $3.7 million and $5.5 million for the three months ended June 30, 2026 and 2025, respectively, and $7.7 million and $9.0 million for the six months ended June 30, 2026 and 2025, respectively.

The Company recorded amortization of developed technology in Cost of revenue, advertising, recorded amortization of customer relationships and tradename in Sales and marketing expenses, and recorded amortization of patents in General and administrative expenses in the condensed consolidated statements of operations for all periods presented.

As of June 30, 2026, the estimated future amortization expense for intangible assets for the next five years and thereafter is as follows (in thousands):


Year Ending December 31,
2026 (remaining 6 months)	$	6,963
2027	10,507
2028	8,419
2029	7,257
2030	4,884
Thereafter	4,442
Total	$	42,472