REVENUE - Narrative (Details) - USD ($) $ in Thousands |
1 Months Ended | 3 Months Ended | 6 Months Ended | ||||
|---|---|---|---|---|---|---|---|
May 21, 2026 |
Jun. 30, 2026 |
Jun. 30, 2026 |
Jun. 30, 2025 |
Jun. 30, 2026 |
Jun. 30, 2025 |
Aug. 28, 2025 |
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| Disaggregation of Revenue [Line Items] | |||||||
| Promotional allowance included as a reduction of revenue | $ 312,000 | $ 189,700 | $ 600,900 | $ 299,900 | |||
| Distributor termination fees | $ 80,860 | $ 0 | 85,287 | $ 0 | |||
| Alani Nu | |||||||
| Disaggregation of Revenue [Line Items] | |||||||
| Distributor termination fees | $ 81,100 | $ 81,100 | $ 275,000 | ||||
| Pepsi | |||||||
| Disaggregation of Revenue [Line Items] | |||||||
| Contract asset | $ 598,800 | ||||||
| Asset, revenue recognition term (in years) | 16 years | 17 years | |||||
| Deferred revenue recognition, term (in years) | 17 years | ||||||
| X | ||||||||||
- Definition Contract With Customer, Asset, Revenue Recognition Term No definition available.
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| X | ||||||||||
- Definition Contract With Customer, Liability, Revenue Recognition Term No definition available.
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| X | ||||||||||
- Definition Promotional Allowance Included As A Reduction Of Revenue No definition available.
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| X | ||||||||||
- Definition Amount, after allowance for credit loss, of right to consideration in exchange for good or service transferred to customer when right is conditioned on something other than passage of time. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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| X | ||||||||||
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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| X | ||||||||||
- Definition Amount of expenses associated with exit or disposal activities pursuant to an authorized plan. Excludes expenses related to a discontinued operation or an asset retirement obligation. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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| X | ||||||||||
- Details
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- Details
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