v3.26.1
REVENUE - Schedule of Amount of Revenue By Geographical Location and Brand (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2026
Jun. 30, 2025
Jun. 30, 2026
Jun. 30, 2025
Disaggregation of Revenue [Line Items]        
Revenue [1] $ 817,925 $ 739,259 $ 1,600,540 $ 1,068,535
Celsius        
Disaggregation of Revenue [Line Items]        
Revenue 387,002 438,065 734,962 767,341
Alani Nu        
Disaggregation of Revenue [Line Items]        
Revenue 364,381 301,194 732,450 301,194
Rockstar        
Disaggregation of Revenue [Line Items]        
Revenue 66,542 0 133,128 0
North America        
Disaggregation of Revenue [Line Items]        
Revenue 790,698 714,459 1,538,014 1,020,993
Europe        
Disaggregation of Revenue [Line Items]        
Revenue 24,854 18,301 50,208 36,960
Asia-Pacific        
Disaggregation of Revenue [Line Items]        
Revenue 969 4,381 7,964 6,625
Other        
Disaggregation of Revenue [Line Items]        
Revenue $ 1,404 $ 2,118 $ 4,354 $ 3,957
[1] Includes $492.3 million and $954.0 million for the three and six months ended June 30, 2026 respectively, and $245.8 million and $434.3 million for the three and six months ended June 30, 2025, respectively, in each case from a related party.