v3.26.1
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
$ in Thousands
 3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2026
USD ($)
Jun. 30, 2025
USD ($)
Jun. 30, 2026
USD ($)
segment
Jun. 30, 2025
USD ($)
Dec. 31, 2025
USD ($)
Product Information [Line Items]          
Number of operating segments | segment     1    
Number of reporting segments | segment     1    
Cash and cash equivalents $ 631,234   $ 631,234   $ 398,866
Property, plant, and equipment, gross 137,800   137,800   110,000
Accumulated depreciation (29,100)   (29,100)   (22,100)
Depreciation and amortization 4,200 $ 2,800 7,400 $ 5,200  
Equity securities without readily determinable fair value, amount 17,000   17,000   17,000
Marketing and advertising expense 98,100 $ 86,500 180,800 $ 135,900  
North America          
Product Information [Line Items]          
Long-lived assets 206,900   206,900   197,900
Non-North America          
Product Information [Line Items]          
Long-lived assets $ 21,600   $ 21,600   $ 20,300
Cash and Cash Equivalents | Geographic Concentration Risk | Non-US          
Product Information [Line Items]          
Concentration risk (as a percent)     34.90%   51.90%
Functional Energy Drinks | Revenue Benchmark | Product Concentration Risk          
Product Information [Line Items]          
Concentration risk (as a percent) 95.40% 92.60% 95.50% 93.50%