v3.26.1
REVENUE (Tables)
 6 Months Ended
Jun. 30, 2026
Revenue from Contract with Customer [Abstract]  
Schedule of Amount of Revenue By Geographical Location and Brand
The following table summarizes revenue by geographical location, with all North American revenue derived from the U.S. and Canada. Puerto Rican revenue is included in the "Other" category:
Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
North America$790,698 $714,459 $1,538,014 $1,020,993 
Europe24,854 18,301 50,208 36,960 
Asia-Pacific
969 4,381 7,964 6,625 
Other1,404 2,118 4,354 3,957 
Revenue$817,925 $739,259 $1,600,540 $1,068,535 


The following table summarizes revenue by brand. Revenue attributable to Alani Nu and Rockstar is included beginning on their respective acquisition dates:

Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
Celsius $387,002 $438,065 $734,962 $767,341 
Alani Nu364,381 301,194 732,450 301,194 
Rockstar66,542 — 133,128 — 
Revenue$817,925 $739,259 $1,600,540 $1,068,535