| REVENUE |
REVENUE The following tables disaggregate revenue by product category, geography, and sales channel for the periods indicated (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended June 30, | | Six Months Ended June 30, | | Revenue by product category | | 2026 | | 2025 | | 2026 | | 2025 | | Grills | | $ | 61,595 | | | $ | 74,184 | | | $ | 108,957 | | | $ | 160,868 | | | Consumables | | 32,772 | | | 36,357 | | | 58,901 | | | 66,645 | | | Accessories | | 25,796 | | | 34,943 | | | 46,371 | | | 61,253 | | | Total revenue | | $ | 120,163 | | | $ | 145,483 | | | $ | 214,229 | | | $ | 288,766 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended June 30, | | Six Months Ended June 30, | | Revenue by geography | | 2026 | | 2025 | | 2026 | | 2025 | | North America | | $ | 111,785 | | | $ | 133,570 | | | $ | 196,601 | | | $ | 266,879 | | | Rest of world | | 8,378 | | | 11,913 | | | 17,628 | | | 21,887 | | | Total revenue | | $ | 120,163 | | | $ | 145,483 | | | $ | 214,229 | | | $ | 288,766 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended June 30, | | Six Months Ended June 30, | | Revenue by sales channel | | 2026 | | 2025 | | 2026 | | 2025 | | Retail | | $ | 111,279 | | | $ | 123,635 | | | $ | 198,138 | | | $ | 251,237 | | | Direct to consumer | | 8,884 | | | 21,848 | | | 16,091 | | | 37,529 | | | Total revenue | | $ | 120,163 | | | $ | 145,483 | | | $ | 214,229 | | | $ | 288,766 | |
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