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SEGMENT INFORMATION
6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The Company operates its business as one operating segment and one reportable segment. The Company has identified its Chief Executive Officer as its Chief Operating Decision Maker (“CODM”). The CODM uses revenues and net income for purposes of assessing performance and deciding how to allocate resources. In addition to revenues and net income, the following significant expense categories and amounts are regularly provided to the CODM for use when allocating resources: interest expense (as disclosed in Note 11, Interest and Other, Net,) and advertising expense, which was $221.6 million and $207.1 million for the three months ended June 30, 2026 and 2025, respectively and was $553.5 million and $431.5 million for the six months ended June 30, 2026 and 2025, respectively. Asset information as presented on the consolidated balance sheets is provided to the CODM.

The Company’s long-lived assets, net, by country of domicile are as follows (in millions):
June 30,
2026
December 31,
2025
Israel$77.5 $90.7 
USA53.9 57.0 
Germany31.9 33.4 
Ukraine
20.5 22.6 
Other20.3 23.4 
Total long-lived assets, net$204.1 $227.1