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BUSINESS COMBINATIONS
 6 Months Ended
Jun. 30, 2026
Business Combination, Asset Acquisition, Transaction between Entities under Common Control, and Joint Venture Formation [Abstract]  
BUSINESS COMBINATIONS BUSINESS COMBINATIONS
On April 1, 2026, the Company acquired 100% of the outstanding shares of PathFactory Holdings ULC (“PathFactory”), a provider of content intelligence, engagement analytics and journey orchestration solutions that help organizations deliver personalized digital experiences, understand user intent, and optimize content engagement across multiple channels and enterprise systems. PathFactory’s acquisition is intended to support the Company’s strategy to further expand its suite of AI-driven solutions and access to the application development market.
The total purchase consideration for the acquisition of PathFactory was $22,000, all of which was paid in cash at the acquisition date.
The acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations (“ASC 805”).
The following table summarizes the preliminary purchase price allocation of the fair values of the assets acquired and liabilities assumed at the acquisition date:

Fair Value
Cash and cash equivalents$124 
Accounts receivable3,478 
Other current assets549 
Fixed assets, net31 
Intangible assets7,323 
Goodwill21,846 
Total assets33,351 
Accrued expenses and other current liabilities1,132 
Accounts payable846 
Deferred revenues9,373 
Total liabilities11,351 
Total purchase consideration$22,000 

The identified intangible assets acquired consist of technology and customer relations, with preliminary acquisition-date fair values of $3,300 and $4,023, respectively. The weighted-average useful lives of the acquired intangible assets are 5 and 6 years, respectively.

The goodwill, which is not deductible for tax purposes, generated from the acquisition of PathFactory is primarily attributable to the anticipated synergies between the Company’s and PathFactory’s products and services, and the assembled workforce acquired.
Transaction costs incurred in connection with the acquisition during the three months ended June 30, 2026 totaled $1,742 and were recorded within general and administrative expenses in the consolidated statement of operations.
The stand-alone results of operations of PathFactory have been included in the consolidated financial statements since the acquisition date. PathFactory revenue and net income included in the Company's consolidated statement of income from the acquisition date through June 30, 2026, were $4,878 and $566, respectively.
The following table presents the unaudited supplemental consolidated financial results of the Company on a pro forma basis, as if the acquisition of PathFactory had been completed on January 1, 2025. The unaudited pro forma financial information includes adjustments primarily related to amortization of the acquired intangible assets, elimination of historical amortization expense, transactions cost and adjustment to financial expenses:
Six Months Ended June 30,
20262025
Unaudited
Revenue$96,783 $104,818 
Net loss$8,950 $10,114 
On June 17, 2026, the Company completed the acquisition of substantially all of the assets and certain liabilities of BlueRush Inc. and BlueRush Digital Media Corp. in an asset purchase transaction. The acquisition was undertaken to expand the Company's digital engagement and personalized video capabilities and to strengthen its product offering and customer base. The acquisition was accounted for as a business combination in accordance with ASC 805. The total purchase consideration was $638, paid in cash at closing. Based on the purchase price allocation, the Company recognized identifiable intangible assets of $1,013, consisting of developed technology and customer relationships, goodwill of $428 and assumed liabilities including deferred revenue of $1,284 and accounts payable of $179.