| Schedule of Segment Reporting Information |
The following table shows revenue by reportable segment: | | | | | | | | | | | | | | | | | | | Three Months Ended | | Six Months Ended | | June 30, 2026 | June 30, 2025 | | June 30, 2026 | June 30, 2025 | | (in thousands) | | Retail Media | $ | 47,907 | | $ | 60,913 | | | $ | 89,178 | | $ | 120,411 | | | Performance Media | 380,111 | | 421,758 | | | 763,479 | | 813,694 | | | Total Revenue | $ | 428,018 | | $ | 482,671 | | | $ | 852,657 | | $ | 934,105 | |
The following table shows TAC by reportable segment: | | | | | | | | | | | | | | | | | | | Three Months Ended | | Six Months Ended | | June 30, 2026 | June 30, 2025 | | June 30, 2026 | June 30, 2025 | | (in thousands) | | Retail Media | $ | 739 | | $ | 904 | | | $ | 1,421 | | $ | 1,612 | | | Performance Media | 171,806 | | 189,698 | | | 345,395 | | 376,052 | | | Total Traffic Acquisition Costs | $ | 172,545 | | $ | 190,602 | | | $ | 346,816 | | $ | 377,664 | |
The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation: | | | | | | | | | | | | | | | | | | | | Three Months Ended | | Six Months Ended | | | June 30, 2026 | June 30, 2025 | | June 30, 2026 | June 30, 2025 | | | (in thousands) | | | Contribution ex-TAC | | | | | | | | Retail Media | $ | 47,168 | | $ | 60,009 | | | $ | 87,757 | | $ | 118,799 | | | | Performance Media | 208,305 | | 232,060 | | | 418,084 | | 437,642 | | | | $ | 255,473 | | $ | 292,069 | | | $ | 505,841 | | $ | 556,441 | | | | | | | | | | Other cost of revenue | 33,259 | | 33,551 | | | 60,885 | | 60,947 | | | | Gross profit | $ | 222,214 | | $ | 258,518 | | | $ | 444,956 | | $ | 495,494 | | | | | | | | | | | Operating expenses | | | | | | | | Research and development expenses | $ | 71,945 | | $ | 79,610 | | | 141,628 | | 140,359 | | | | Sales and operations expenses | 85,539 | | 108,215 | | | 183,040 | | 197,104 | | | | General and administrative expenses | 49,722 | | 40,238 | | | 94,880 | | 79,409 | | | | Total Operating expenses | $ | 207,206 | | $ | 228,063 | | | $ | 419,548 | | $ | 416,872 | | | | | | | | | | | Income from operations | $ | 15,008 | | $ | 30,455 | | | $ | 25,408 | | $ | 78,622 | | | | Financial and other income | 319 | | (1,801) | | | 2,192 | | 501 | | | | Income before tax | $ | 15,327 | | $ | 28,654 | | | $ | 27,600 | | $ | 79,123 | | |
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