v3.26.1
Segment information
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Segment information Segment information
The Company reports segment information based on the management approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. The Company reports its results of operations through the following two segments: Retail Media and Performance Media.
–Retail Media: This segment encompasses revenue generated from brands, agencies and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services.

–Performance Media: This segment encompasses our targeting capabilities and supply and AdTech services.

The Company's chief operating decision maker ("CODM"), our Chief Executive Office ("CEO"), allocates resources to and assesses the performance of each operating segment using information about Contribution ex-TAC, which is Criteo's segment profitability measure and reflects our gross profit plus other costs of revenue.
The CODM only reviews revenues and corresponding TAC for each segment, and is not regularly provided any other expense nor financial information for our two segments.
The following table shows revenue by reportable segment:
Three Months EndedSix Months Ended
June 30, 2026June 30, 2025June 30, 2026June 30, 2025
(in thousands)
Retail Media$47,907 $60,913 $89,178 $120,411 
Performance Media380,111 421,758 763,479 813,694 
Total Revenue$428,018 $482,671 $852,657 $934,105 
The following table shows TAC by reportable segment:
Three Months EndedSix Months Ended
June 30, 2026June 30, 2025June 30, 2026June 30, 2025
(in thousands)
Retail Media$739 $904 $1,421 $1,612 
Performance Media171,806 189,698 345,395 376,052 
Total Traffic Acquisition Costs$172,545 $190,602 $346,816 $377,664 

The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation:
Three Months EndedSix Months Ended
June 30, 2026June 30, 2025June 30, 2026June 30, 2025
(in thousands)
Contribution ex-TAC
Retail Media$47,168 $60,009 $87,757 $118,799 
Performance Media208,305 232,060 418,084 437,642 
$255,473 $292,069 $505,841 $556,441 
Other cost of revenue
33,259 33,551 60,885 60,947 
Gross profit$222,214 $258,518 $444,956 $495,494 
Operating expenses
Research and development expenses$71,945 $79,610 141,628 140,359 
Sales and operations expenses85,539 108,215 183,040 197,104 
General and administrative expenses49,722 40,238 94,880 79,409 
Total Operating expenses$207,206 $228,063 $419,548 $416,872 
Income from operations$15,008 $30,455 $25,408 $78,622 
Financial and other income319 (1,801)2,192 501 
Income before tax$15,327 $28,654 $27,600 $79,123 
Breakdown of Revenue and Noncurrent Assets
The following table presents the Company's revenue disaggregated by major product for the periods presented:
Three Months EndedSix Months Ended
June 30, 2026June 30, 2025June 30, 2026June 30, 2025
(in thousands)
Retail Media$47,907 $60,913 $89,178 $120,411 
Commerce Growth349,070 393,870 705,653 759,166 
Other31,041 27,888 57,826 54,528 
Performance Media380,111 421,758 763,479 813,694 
Total Revenue$428,018 $482,671 $852,657 $934,105 

The Company operates in three geographical markets:
•Americas: North and South America;
•Europe, Middle-East and Africa; and
•Asia-Pacific.
The following table discloses our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based mainly on the location of advertisers’ campaigns.
Revenue generated in other significant countries where we operate is presented in the following table:
Three Months EndedSix Months Ended
June 30, 2026June 30, 2025June 30, 2026June 30, 2025
(in thousands)
Americas$175,983 $199,797 $334,612 $392,705 
United States157,729 178,413 298,143 352,912 
EMEA$171,349 $185,955 $346,679 $350,816 
Germany50,660 51,384 101,096 97,367 
France21,296 23,534 41,546 42,973 
Asia-Pacific$80,685 $96,919 $171,365 $190,584 
Japan45,306 55,441 101,545 109,592 
For each reported period, noncurrent assets (corresponding to the net book value of tangible and intangible assets) are presented in the table below. The geographical information includes such noncurrent assets from the locations of legal entities.
AmericasEMEAAsia-PacificTotal
(in thousands)
June 30, 2026$82,428 $209,971 $17,336 $309,735 
December 31, 2025$69,785 $207,109 $14,289 $291,183