Business Acquisitions |
6 Months Ended |
|---|---|
Jun. 30, 2026 | |
| Business Combination [Abstract] | |
| Business Acquisitions | 16. Business Acquisition
Futurepedia, LLC
On April 3, 2026, the Company acquired all outstanding membership interests of Futurepedia, LLC (“Futurepedia”), an AI-focused media platform, to expand HubSpot's media footprint. The total cash purchase price for the acquisition was $19.1 million, net of cash acquired. There was approximately $8.6 million of post-combination consideration, which is contingent upon post-acquisition employment that will be recognized as compensation expense in the consolidated statement of operations over a period of two years. The excess of the purchase consideration over the fair value of net tangible and identifiable intangible assets and liabilities acquired was recorded as goodwill. The goodwill recognized is deductible for U.S. income tax purposes.
The Company has included the operating results of Futurepedia in its consolidated financial statements since the date of the acquisition. The acquisition did not have a material effect on the revenue or earnings in the consolidated statement of operations for the reporting periods presented. Separate financial results and pro forma financial information for Futurepedia have not been presented as the effect of this acquisition was not material to our financial results. |