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SEGMENTS AND GEOGRAPHIC INFORMATION
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
SEGMENTS AND GEOGRAPHIC INFORMATION SEGMENTS AND GEOGRAPHIC INFORMATION
The Company operates in one operating and reportable segment. Operating segments are defined as components of an enterprise about which separate financial information is evaluated regularly by the Chief Operating Decision Maker (“CODM”), who is the Company’s Chief Executive Officer (“CEO”), in deciding how to allocate resources and assessing performance. The CODM allocates resources and assesses performance based upon discrete financial information at the consolidated level.
Consolidated net income in the consolidated statements of income (loss) is the measure of financial profit and loss most closely aligned with generally accepted accounting principles that is used by the CEO to assess performance and resource allocation.
Further, the CODM reviews and utilizes functional expenses (traffic acquisition cost, other cost of revenues, sales and marketing, research and development, and general and administrative) at the consolidated level to manage the Company’s operations. The CODM does not review segment-specific asset information when evaluating the Company's performance, and therefore, such details are not presented.
a. The following table represents total revenue by geographic area based on the Advertisers’ billing address:
Three months ended June 30,Six months ended June 30,
2026202520262025
Unaudited
Israel$17,214 $25,556 $45,667 $48,838 
United States259,108 220,462 483,585 421,953 
Germany33,321 39,425 70,580 77,506 
United Kingdom17,330 19,586 33,464 39,674 
Rest of the world149,853 160,445 309,925 304,996 
Total$476,826 $465,474 $943,221 $892,967 
b. The following table represents the Company’s long-lived assets(1), net by geographic area:
June 30,December 31,
20262025
Unaudited
Israel$71,602 $75,318 
United States56,633 63,783 
United Kingdom 12,713 10,877 
Rest of the world35,730 24,524 
Total$176,678 $174,502 
(1) Long-lived assets are comprised of property and equipment, net and operating lease right-of-use assets.