Prepaid Marketing Arrangement, Amount Capitalized

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- Definition

Share-Based Compensation Arrangement by Share-Based Payment Award, Look-Back Feature, Portion Covered By Option, Percent

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No definition available.

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- Definition

Unrecognized Marketing Expense Related to Warrants

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No definition available.

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- Definition

Warrants, Cost Not Yet Recognized, Period for Recognition

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No definition available.

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- Definition

Carrying value as of the balance sheet date of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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Carrying value as of the balance sheet date of obligations incurred and payable, pertaining to costs that are statutory in nature, are incurred on contractual obligations, or accumulate over time and for which invoices have not yet been received or will not be rendered. Examples include taxes, interest, rent and utilities. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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- Definition

Amount of cash and cash equivalent. Cash includes, but is not limited to, currency on hand, demand deposit with financial institution, and account with general characteristic of demand deposit. Cash equivalent includes, but is not limited to, short-term, highly liquid investment that is both readily convertible to known amount of cash and so near maturity that it presents insignificant risk of change in value because of change in interest rate.

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Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation.

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Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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- Definition

Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs.

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- Definition

Sum of the carrying amounts as of the balance sheet date of amounts paid in advance for expenses which will be charged against earnings in periods after one year or beyond the operating cycle, if longer.

+ References

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- Definition

Amount of cash restricted as to withdrawal or usage, classified as current. Cash includes, but is not limited to, currency on hand, demand deposits with banks or financial institutions, and other accounts with general characteristics of demand deposits.

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- Definition

The aggregate total amount of expenses directly related to the marketing or selling of products or services.

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No definition available.

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- Definition

Discount rate from fair value on purchase date that participants pay for shares.

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Summary of Significant Accounting Policies - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2026	Jun. 30, 2025	Dec. 31, 2025
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Selling and marketing	$ 139,300	$ 126,632	$ 273,355	$ 250,159
Accrued expenses	140,761		140,761		$ 125,159
Accounts payable	38,502		38,502		29,072
Capitalized prepaid marketing expense	8,100	8,100	16,200	16,200
Prepaid marketing expense	122,600		122,600		132,849
Cash equivalents	605,000		605,000		325,900
Restricted cash	738		738		738
Cash and cash equivalents	832,639		$ 832,639		1,064,875
ESPP
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
ESPP purchase discount			15.00%
ESPP \| Call Option
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Percent look-back feature, portion covered by option			0.85
ESPP \| Put Option
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Percent look-back feature, portion covered by option			0.15
Interest-Bearing Deposits
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Cash and cash equivalents	150,000		$ 150,000
Shopify \| Revenue Sharing Agreement
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Selling and marketing	9,100	8,100	18,000	16,000
Accrued expenses	3,100		3,100		3,000
Accounts payable	3,000		3,000		3,000
Shopify \| Collaborative Arrangement, Transaction with Party to Collaborative Arrangement
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Marketing expense	13,200	$ 13,200	26,400	$ 26,400
Prepaid marketing expense	122,600		122,600		$ 132,800
Unrecognized marketing expense	$ 163,100		$ 163,100
Warrants, cost not yet recognized, period for recognition			3 years 1 month 6 days