v3.26.1
Segment Reporting
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We manage our business across two operating and reportable segments: our Partner Network business with the portion of our Owned and Operated Advertising activities related to paid traffic acquisition via advertising costs and direct agency fees ("Marketing") and, separately, our CouponFollow, Startpage and MapQuest businesses which primarily acquire end-users organically ("Products").

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the Chief Operating Decision Maker ("CODM"), in deciding how to allocate resources and assess performance. Our Chief Executive Officer, who is considered to be our CODM, reviews financial information presented on an operating segment basis for purposes of making operating decisions and assessing financial performance. The CODM measures and evaluates reportable segments based on segment adjusted gross profit. The CODM evaluates both potential future, as well as historical budget to actual variances, adjusted gross profit by segment on a quarterly basis to determine the allocation of capital for acquisition marketing, as well as technical and personnel resources. Adjusted gross profit is also used to determine variable compensation expense for certain employees. We have not presented segment assets as our CODM does not regularly use segment assets to evaluate or measure segment performance or allocate resources.

The tables below include the following operating expenses that are not allocated to the reportable segments presented to our CODM, such as other cost of revenue (total cost of revenue excluding traffic acquisition cost and
agency fees), salaries and benefits, selling, general and administrative expenses and, at times, certain other transactions or adjustments. The CODM does not consider these expenses for the purposes of making decisions to allocate resources among segments or to assess segment performance, however these costs are included in reported condensed consolidated net loss before income tax and are included in the reconciliation that follows.

The following table summarizes revenue, segment cost of revenue and segment adjusted gross profit by reportable segments (in thousands):

Three Months Ended June 30, 2026
Three Months Ended June 30, 2025
Marketing
Products
Total
Marketing
Products
Total
Revenue
$
10,723 
$
19,477 
$
30,200 
$
54,142 
$
23,973 
$
78,115 
Less: segment cost of revenue
1,189 
1,930 
3,119 
34,509 
1,276 
35,785 
Segment adjusted gross profit
9,534 
17,547 
27,081 
19,633 
22,697 
42,330 
Other cost of revenue
2,807 
14,427 
Salaries and benefits
17,113 
26,297 
Selling, general, and administrative
14,541 
17,511 
Impairment of long-lived assets
911 
— 
Interest expense, net
7,116 
7,116 
Change in fair value of warrant liabilities
— 
68 
Loss before income tax
$
(15,407)
$
(23,089)


Six Months Ended June 30, 2026
Six Months Ended June 30, 2025
Marketing
Products
Total
Marketing
Products
Total
Revenue
$
29,114 
$
38,320 
$
67,434 
$
106,392 
$
46,236 
$
152,628 
Less: segment cost of revenue
7,051 
3,456 
10,507 
64,972 
2,584 
67,556 
Segment adjusted gross profit
22,063 
34,864 
56,927 
41,420 
43,652 
85,072 
Other cost of revenue
9,279 
28,733 
Salaries and benefits
37,913 
51,285 
Selling, general, and administrative
31,330 
34,085 
Impairment of long-lived assets
37,733 
— 
Interest expense, net
13,745 
14,201 
Change in fair value of warrant liabilities
— 
100 
Loss before income tax
$
(73,073)
$
(43,332)

The following table summarizes revenue by geographic region (in thousands):

Three Months Ended June 30,
Six Months Ended June 30,
2026
2025
2026
2025
United States
$
29,590 
$
77,208 
$
66,191 
$
150,907 
Other countries
610 
907 
1,243 
1,721 
Total revenue
$
30,200 
$
78,115 
$
67,434 
$
152,628