Restructuring

6 Months Ended

Jun. 30, 2026

Restructuring and Related Activities [Abstract]

9. Restructuring

In the first quarter of 2026, the Company initiated restructuring activities to align operating costs with revenue, reduce corporate costs, and transition certain back-office functions to a third-party operating model. Expenses incurred by segment for the three and six months ended June 30, 2026, consisting primarily of employee termination costs, contract termination fees, and workforce transition costs, including employee rebadging to a third-party service provider, are summarized below.


(in thousands)	Three Months Ended June 30, 2026		Six Months Ended June 30, 2026
Branded Services	$	4,085	$	5,475
Experiential Services		8		475
Retailer Services		5		394
Total restructuring expenses	$	4,098	$	6,344

For the three and six months ended June 30, 2026, $3.0 million of these restructuring charges were recorded within cost of revenues with the remainder recorded within selling, general and administrative expenses in the Condensed Consolidated Statements of Operations and Comprehensive Loss. As of June 30, 2026, an accrued restructuring liability of $5.7 million was outstanding.

The Company estimates that it will incur additional costs of approximately $1.0 million to $3.0 million related to this initiative in multiple phases prior to completion in 2027. These costs are expected to primarily relate to workforce transition activities, including technology and professional services.