| Segments |
8. Segments The Company’s reportable segments, consisting of Branded Services, Experiential Services, and Retailer Services, have separate financial information and are evaluated regularly by the Company’s Chief Operating Decision Maker (“CODM”), a position currently held by the Company's Chief Executive Officer, in deciding how to allocate resources and in assessing performance. The CODM utilizes segment operating income to assess the performance and allocate resources to each reportable segment. The CODM is not provided asset information by reportable segment. The tables below summarize revenues, significant expenses and operating income (loss) by reportable segment:
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Three Months Ended June 30, 2026 |
|
(in thousands) |
Branded Services |
|
|
Experiential Services |
|
|
Retailer Services |
|
|
Total Company |
|
Revenues |
$ |
235,979 |
|
|
$ |
416,311 |
|
|
$ |
237,160 |
|
|
$ |
889,450 |
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Less: |
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|
|
|
|
|
|
|
|
|
|
Compensation and benefits |
|
142,464 |
|
|
|
197,759 |
|
|
|
161,957 |
|
|
|
502,180 |
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Reimbursable expenses1 |
|
11,569 |
|
|
|
120,478 |
|
|
|
— |
|
|
|
132,047 |
|
Other segment items2 |
|
73,199 |
|
|
|
68,038 |
|
|
|
59,291 |
|
|
|
200,528 |
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Depreciation and amortization |
|
31,073 |
|
|
|
11,324 |
|
|
|
8,874 |
|
|
|
51,271 |
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Loss on divestiture |
|
1,732 |
|
|
|
— |
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|
|
— |
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|
|
1,732 |
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Total segment operating expenses |
|
260,037 |
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|
|
397,599 |
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|
|
230,122 |
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|
|
887,758 |
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Total segment operating (loss) income |
$ |
(24,058 |
) |
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$ |
18,712 |
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|
$ |
7,038 |
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$ |
1,692 |
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Three Months Ended June 30, 2025 |
|
(in thousands) |
Branded Services |
|
|
Experiential Services |
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|
Retailer Services |
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|
Total Company |
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Revenues |
$ |
295,221 |
|
|
$ |
347,706 |
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|
$ |
230,780 |
|
|
$ |
873,707 |
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Less: |
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|
|
|
|
|
|
|
|
|
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Compensation and benefits |
|
165,714 |
|
|
|
169,687 |
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|
|
154,572 |
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|
|
489,973 |
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Reimbursable expenses1 |
|
38,544 |
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|
|
98,983 |
|
|
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— |
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|
|
137,527 |
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Other segment items2 |
|
72,533 |
|
|
|
57,493 |
|
|
|
58,063 |
|
|
|
188,089 |
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Depreciation and amortization |
|
31,561 |
|
|
|
10,684 |
|
|
|
8,453 |
|
|
|
50,698 |
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Income from investment in European joint venture |
|
(2,591 |
) |
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|
— |
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|
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— |
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|
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(2,591 |
) |
Total segment operating expenses |
|
305,761 |
|
|
|
336,847 |
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|
|
221,088 |
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|
863,696 |
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Total segment operating (loss) income |
$ |
(10,540 |
) |
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$ |
10,859 |
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$ |
9,692 |
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$ |
10,011 |
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Six Months Ended June 30, 2026 |
|
(in thousands) |
Branded Services |
|
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Experiential Services |
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|
Retailer Services |
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Total Company |
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Revenues |
$ |
492,971 |
|
|
$ |
801,791 |
|
|
$ |
464,289 |
|
|
$ |
1,759,051 |
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Less: |
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|
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|
|
|
|
|
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Compensation and benefits |
|
288,378 |
|
|
|
384,992 |
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|
|
314,858 |
|
|
|
988,228 |
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Reimbursable expenses1 |
|
42,395 |
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|
|
235,826 |
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|
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— |
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|
|
278,221 |
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Other segment items2 |
|
139,205 |
|
|
|
128,138 |
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|
|
115,846 |
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|
|
383,189 |
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Depreciation and amortization |
|
62,396 |
|
|
|
22,623 |
|
|
|
17,823 |
|
|
|
102,842 |
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Loss on divestiture |
|
718 |
|
|
|
— |
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|
— |
|
|
|
718 |
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Total segment operating expenses |
|
533,092 |
|
|
|
771,579 |
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|
448,527 |
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|
1,753,198 |
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Total segment operating (loss) income |
$ |
(40,121 |
) |
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$ |
30,212 |
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$ |
15,762 |
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$ |
5,853 |
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Six Months Ended June 30, 2025 |
|
(in thousands) |
Branded Services |
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Experiential Services |
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|
Retailer Services |
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Total Company |
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Revenues |
$ |
585,062 |
|
|
$ |
661,726 |
|
|
$ |
448,711 |
|
|
$ |
1,695,499 |
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Less: |
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|
|
|
|
|
|
|
|
|
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Compensation and benefits |
|
326,559 |
|
|
|
325,510 |
|
|
|
299,320 |
|
|
|
951,389 |
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Reimbursable expenses1 |
|
71,505 |
|
|
|
192,234 |
|
|
|
— |
|
|
|
263,739 |
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Other segment items2 |
|
153,995 |
|
|
|
115,406 |
|
|
|
118,679 |
|
|
|
388,080 |
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Depreciation and amortization |
|
63,023 |
|
|
|
21,221 |
|
|
|
16,815 |
|
|
|
101,059 |
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Income from investment in European joint venture |
|
(4,158 |
) |
|
|
— |
|
|
|
— |
|
|
|
(4,158 |
) |
Total segment operating expenses |
|
610,924 |
|
|
|
654,371 |
|
|
|
434,814 |
|
|
|
1,700,109 |
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Total segment operating (loss) income |
$ |
(25,862 |
) |
|
$ |
7,355 |
|
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$ |
13,897 |
|
|
$ |
(4,610 |
) |
(1) Reimbursable expenses are costs incurred in the delivery of services to the Company's clients that the client has agreed to reimburse, including media, sample, retailer fees and other marketing and production costs. (2) The “other segment items” category primarily consists of costs incurred in the execution of service obligations, including supplies, technology, and other direct expenses such as travel and indirect general and administrative expenses such as professional fees. These costs align with the segment-level information regularly provided to the CODM and represent the difference between revenue and the significant expense categories above in determining segment profitability.
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