v3.26.1
SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2026
Jun. 30, 2025
Jun. 30, 2026
Jun. 30, 2025
Segment Reporting [Line Items]        
Cost of revenue $ 11,669 $ 13,142 $ 21,362 $ 26,157
Total expenses 219,755 245,216 435,000 463,465
Sales commissions 2,200 2,400 5,000 5,800
Capitalized commissions amortized from prior periods 3,000 7,800 6,300 16,900
U.S.        
Segment Reporting [Line Items]        
Consumer marketing expense 95,089 92,854 187,853 158,130
Fixed expense 35,334 49,633 70,431 97,755
Pro acquisition expense 31,792 35,131 62,330 74,175
Variable expense 21,561 27,983 42,325 54,528
Cost of revenue 10,122 12,351 18,341 24,349
Total expenses 193,898 217,952 381,280 408,937
International        
Segment Reporting [Line Items]        
Consumer marketing expense 7,559 4,726 16,359 9,687
Fixed expense 7,249 11,886 13,850 23,537
Pro acquisition expense 4,706 3,827 9,730 8,117
Variable expense 4,796 6,034 10,760 11,379
Cost of revenue 1,547 791 3,021 1,808
Total expenses $ 25,857 $ 27,264 $ 53,720 $ 54,528