v3.26.1
Segment Information
 6 Months Ended
Jun. 29, 2026
Segment Reporting [Abstract]  
Segment Information Segment Information
The Company operates and manages its business in two operating segments which are also reportable segments:
•Suja Core which primarily produces and distributes cold-pressed fresh juice and cold-pressed juice shots.
•Emerging Brands which consists of recently acquired or launched brands and products that are still in the early stages of revenue scale, market development, or distribution build-out.
All revenue of the Company is derived within the United States. All long-lived assets are also located within the United States.
The Company’s chief operating decision maker (“CODM”) is its chief executive officer. The CODM uses Adjusted EBITDA to assess segment performance and allocate resources between the two operating segments. The CODM uses Adjusted EBITDA to allocate resources between personnel costs, marketing, product design, usage of production facilities, deployment of sales teams and overall strategic direction for each segment. Intersegment revenue is eliminated within the reconciliation to loss before taxes. A reconciliation of net sales by reportable segment to condensed consolidated net sales is presented in the table below.
Three Months Ended June 29, 2026Six Months Ended June 29, 2026
(In thousands)Suja CoreEmerging BrandsTotalSuja CoreEmerging BrandsTotal
Net sales from external customers$80,827 $3,028 $83,855 $184,861 $6,052 $190,913 
Intersegment revenue1,088 — 1,088 1,999 — 1,999 
Total net sales81,915 3,028 84,943 186,860 6,052 192,912 
Elimination of intersegment revenue(1,088)(1,999)
Consolidated net sales$83,855 $190,913 
Three Months Ended June 30, 2025Six Months Ended June 30, 2025
(In thousands)Suja CoreEmerging BrandsTotalSuja CoreEmerging BrandsTotal
Net sales from external customers$73,286 $1,878 $75,164 $158,493 $4,034 $162,527 
Intersegment revenue1,292 — 1,292 2,498 — 2,498 
Total net sales74,578 1,878 76,456 160,991 4,034 165,025 
Elimination of intersegment revenue(1,292)(2,498)
Consolidated net sales$75,164 $162,527 
Adjusted EBITDA is a measure of the Company’s profit before the recognition of interest, depreciation, amortization, taxes and other adjustments which are described in the table below. The CODM receives information on cost of sales and marketing expense which are considered significant expenses.
The Company’s financial data by segment is presented in the tables below for the three months ended June 29, 2026 and June 30, 2025, which includes a reconciliation of the Company’s measure of profit and loss back to loss before taxes.
The Company does not present asset information for its segments as this information is not used to allocate resources. The measure of segment assets is reported on the condensed consolidated balance sheet as total condensed consolidated assets.
Three Months Ended June 29, 2026
(In thousands)		Suja CoreEmerging BrandsElimination of Intersegment Revenue and ExpenseTotal
Net sales from external customers$80,827 $3,028 $— $83,855 
Intersegment revenue1,088 — (1,088)— 
Cost of sales (exclusive of depreciation and amortization expense)(39,900)(1,694)—(41,595)
Marketing(7,318)(740)—(8,057)
Other segment items(1)
(18,708)(1,935)1,088 (19,555)
Adjusted EBITDA$15,989 $(1,341)$— $14,648 
Depreciation(1,939)
Amortization(5,622)
Interest expense(5,423)
Stock-based compensation(1,114)
Non-recurring costs(2)
(167)
Sponsor costs(3)
(1,303)
Transaction costs(4)
(25,077)
Loss on debt extinguishment(2,273)
Loss before taxes$(28,270)
Three Months Ended June 30, 2025
(In thousands)		Suja CoreEmerging BrandsElimination of Intersegment Revenue and ExpenseTotal
Net sales from external customers$73,286 $1,878 $— $75,164 
Intersegment revenue1,292 — (1,292)— 
Cost of sales (exclusive of depreciation and amortization expense)(35,523)(1,571)—(37,094)
Marketing(7,674)(3,901)—(11,575)
Other segment items(1)
(15,846)(2,177)1,292 (16,731)
Adjusted EBITDA$15,535 $(5,771)$— $9,764 
Depreciation(1,330)
Amortization(5,579)
Interest expense(7,491)
Stock-based compensation(116)
Non-recurring costs(2)
(360)
Sponsor costs(3)
(398)
Profit before taxes$(5,510)
____________
(1)Except for marketing expense and cost of goods sold which are identified as significant expenses, the Company’s CODM uses expense information in the aggregate when reviewing Adjusted EBITDA. Other segment items for each segment primarily includes personnel costs including sales commissions and bonuses, logistics costs to distribute the Company’s product, and other general and administrative costs.
(2)Non-Recurring Costs - Includes consulting fees related to one-time system improvements, transaction bonuses, and one-time transition costs incurred to transition to a new storage facility.
(3)Sponsor Costs - Includes fees paid in cash to the Company’s sponsor which will not recur subsequent to the IPO.
(4)Transaction Costs - Consists of non-recurring costs directly attributable to the IPO, including IPO-related professional fees and expenses, equity-based compensation costs incurred as a result of the acceleration and modification of equity awards in connection with the IPO, one-time IPO-related transaction bonuses, and investor relations and travel expenses. These items are non-recurring in nature and do not reflect the Company’s ongoing operating performance.
The Company’s financial data by segment is presented in the tables below for the six months ended June 29, 2026 and June 30, 2025, which includes a reconciliation of the Company’s measure of profit and loss back to loss before taxes.
Six Months Ended June 29, 2026
(In thousands)		Suja CoreEmerging BrandsElimination of Intersegment Revenue and ExpenseTotal
Net sales from external customers$184,861 $6,052 $— $190,913 
Intersegment revenue1,999 — (1,999)— 
Cost of sales (exclusive of depreciation and amortization expense)(88,720)(3,140)— (91,861)
Marketing(17,082)(2,166)— (19,248)
Other segment items(1)
(38,173)(3,960)1,999 (40,134)
Adjusted EBITDA$42,885 $(3,214)$— $39,671 
Depreciation(3,498)
Amortization(11,241)
Interest expense(12,896)
Stock-based compensation(1,254)
Non-recurring costs(2)
(848)
Sponsor costs(3)
(2,055)
Transaction costs(4)
(25,077)
Loss on debt extinguishment(2,273)
Loss before taxes$(19,471)
Six Months Ended June 30, 2025
(In thousands)		Suja CoreEmerging BrandsElimination of Intersegment Revenue and ExpenseTotal
Net sales from external customers$158,493 $4,034 $— $162,527 
Intersegment revenue2,498 — (2,498)— 
Cost of sales (exclusive of depreciation and amortization expense)(76,885)(2,941)— (79,826)
Marketing(16,838)(6,037)— (22,875)
Other segment items(1)
(32,977)(4,534)2,498 (35,013)
Adjusted EBITDA$34,291 $(9,478)$— $24,813 
Depreciation(2,682)
Amortization(11,157)
Interest expense(14,937)
Stock-based compensation(227)
Non-recurring costs(2)
(491)
Sponsor costs(3)
(741)
Profit before taxes$(5,422)
____________
(1)Except for marketing expense and cost of goods sold which are identified as significant expenses, the Company’s CODM uses expense information in the aggregate when reviewing Adjusted EBITDA. Other segment items for each segment primarily includes personnel costs including sales commissions and bonuses, logistics costs to distribute the Company’s product, and other general and administrative costs.
(2)Non-Recurring Costs - Includes consulting fees related to one-time system improvements, transaction bonuses, and one-time transition costs incurred to transition to a new storage facility.
(3)Sponsor Costs - Includes fees paid in cash to the Company’s sponsor which will not recur subsequent to the IPO.
(4)Transaction Costs - Consists of non-recurring costs directly attributable to the IPO, including IPO-related professional fees and expenses, equity-based compensation costs incurred as a result of the acceleration and modification of equity awards in connection with the IPO, one-time IPO-related transaction bonuses, and investor relations and travel expenses. These items are non-recurring in nature and do not reflect the Company’s ongoing operating performance.