<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with the Workiva Platform-->
<!--Copyright 2026 Workiva-->
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<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel"/>
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_019fa9eb-7af5-7c23-9e9a-ee8ce2722c23_terseLabel_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due 2029</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_label_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due March 2029 [Member]</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_documentation_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due March 2029</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:href="bkng-20260804.xsd#bkng_A3.500SeniorNotesDueMarch2029Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:to="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityTaxIdentificationNumber_019fa9eb-7af5-7a62-99d2-57f8888c43f2_terseLabel_en-US" xlink:label="lab_dei_EntityTaxIdentificationNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Tax Identification Number</link:label>
    <link:label id="lab_dei_EntityTaxIdentificationNumber_label_en-US" xlink:label="lab_dei_EntityTaxIdentificationNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Tax Identification Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityTaxIdentificationNumber" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityTaxIdentificationNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityTaxIdentificationNumber" xlink:to="lab_dei_EntityTaxIdentificationNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2039Member_019fa9f2-9358-70e5-8d12-6d56deea6f32_terseLabel_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2039Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due 2039</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2039Member_label_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2039Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2039 [Member]</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2039Member_documentation_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2039Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2039</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.500SeniorNotesDueMay2039Member" xlink:href="bkng-20260804.xsd#bkng_A4.500SeniorNotesDueMay2039Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.500SeniorNotesDueMay2039Member" xlink:to="lab_bkng_A4.500SeniorNotesDueMay2039Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityFileNumber_019fa9eb-7af5-7d13-a8d8-bc2af4288c4d_terseLabel_en-US" xlink:label="lab_dei_EntityFileNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity File Number</link:label>
    <link:label id="lab_dei_EntityFileNumber_label_en-US" xlink:label="lab_dei_EntityFileNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity File Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFileNumber" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityFileNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFileNumber" xlink:to="lab_dei_EntityFileNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_019fa9eb-7af5-7674-aef6-9618713fde80_terseLabel_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due 2037</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_label_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due November 2037 [Member]</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_documentation_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due November 2037</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:href="bkng-20260804.xsd#bkng_A3.750SeniorNotesDueNovember2037Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:to="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_019fa9eb-7af5-7c19-b6f6-c1b4e2f68745_terseLabel_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2038</link:label>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_label_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due May 2038 [Member]</link:label>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_documentation_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due May 2038</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.125SeniorNotesDueMay2038Member" xlink:href="bkng-20260804.xsd#bkng_A4.125SeniorNotesDueMay2038Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.125SeniorNotesDueMay2038Member" xlink:to="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_019fa9eb-7af5-704e-b09b-7902d24cc47c_terseLabel_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due 2031</link:label>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_label_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.50% Senior Notes Due 2031 [Member]</link:label>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_documentation_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.50% Senior Notes Due 2031</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A450SeniorNotesDue2031Member" xlink:href="bkng-20260804.xsd#bkng_A450SeniorNotesDue2031Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A450SeniorNotesDue2031Member" xlink:to="lab_bkng_A450SeniorNotesDue2031Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_019fa9eb-7af5-72f7-bc18-0cd5a10c0a8e_terseLabel_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due 2036</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_label_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due March 2036 [Member]</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_documentation_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due March 2036</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:href="bkng-20260804.xsd#bkng_A3.750SeniorNotesDueMarch2036Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:to="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_Security12bTitle_019fa9eb-7af5-708e-9206-a3d49037f299_terseLabel_en-US" xlink:label="lab_dei_Security12bTitle" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Title of 12(b) Security</link:label>
    <link:label id="lab_dei_Security12bTitle_label_en-US" xlink:label="lab_dei_Security12bTitle" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Title of 12(b) Security</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_Security12bTitle" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_Security12bTitle"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_Security12bTitle" xlink:to="lab_dei_Security12bTitle" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntitiesTable_019fa9eb-7af5-7ee6-a4d2-ea619c5802de_terseLabel_en-US" xlink:label="lab_dei_EntitiesTable" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entities [Table]</link:label>
    <link:label id="lab_dei_EntitiesTable_label_en-US" xlink:label="lab_dei_EntitiesTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entities [Table]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntitiesTable" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntitiesTable"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntitiesTable" xlink:to="lab_dei_EntitiesTable" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_ClassOfStockDomain_019fa9eb-7af5-786c-997b-2163cf8d3c08_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockDomain_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain" xlink:href="https://xbrl.fasb.org/us-gaap/2026/elts/us-gaap-2026.xsd#us-gaap_ClassOfStockDomain"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain" xlink:to="lab_us-gaap_ClassOfStockDomain" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityIncorporationStateCountryCode_019fa9eb-7af5-7bb8-89a1-ee4d044949a5_terseLabel_en-US" xlink:label="lab_dei_EntityIncorporationStateCountryCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Incorporation, State or Country Code</link:label>
    <link:label id="lab_dei_EntityIncorporationStateCountryCode_label_en-US" xlink:label="lab_dei_EntityIncorporationStateCountryCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Incorporation, State or Country Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityIncorporationStateCountryCode" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityIncorporationStateCountryCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityIncorporationStateCountryCode" xlink:to="lab_dei_EntityIncorporationStateCountryCode" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityInformationLineItems_019fa9eb-7af5-7915-bf10-94b559a37000_terseLabel_en-US" xlink:label="lab_dei_EntityInformationLineItems" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Information [Line Items]</link:label>
    <link:label id="lab_dei_EntityInformationLineItems_label_en-US" xlink:label="lab_dei_EntityInformationLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Information [Line Items]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityInformationLineItems" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityInformationLineItems"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityInformationLineItems" xlink:to="lab_dei_EntityInformationLineItems" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.500SeniorNotesDue2030Member_019fa9f3-bade-70bf-81f9-af86caee63f0_terseLabel_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDue2030Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due 2030</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDue2030Member_label_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDue2030Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due 2030 [Member]</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDue2030Member_documentation_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDue2030Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due 2030</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.500SeniorNotesDue2030Member" xlink:href="bkng-20260804.xsd#bkng_A3.500SeniorNotesDue2030Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.500SeniorNotesDue2030Member" xlink:to="lab_bkng_A3.500SeniorNotesDue2030Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_019fa9eb-7af5-796a-b451-fc2cf5119aa2_terseLabel_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">0.500% Senior Notes Due 2028</link:label>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_label_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">0.5% Senior Notes Due March 2028 [Member]</link:label>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_documentation_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">0.5% Senior Notes Due March 2028</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A05SeniorNotesDueMarch2028Member" xlink:href="bkng-20260804.xsd#bkng_A05SeniorNotesDueMarch2028Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A05SeniorNotesDueMarch2028Member" xlink:to="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_019fa9eb-7af5-7bf6-bfd3-e14c362d1d77_terseLabel_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033</link:label>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_label_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033 [Member]</link:label>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_documentation_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4125SeniorNotesDue2033Member" xlink:href="bkng-20260804.xsd#bkng_A4125SeniorNotesDue2033Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4125SeniorNotesDue2033Member" xlink:to="lab_bkng_A4125SeniorNotesDue2033Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_019fa9eb-7af5-780b-915d-b71f599f613d_terseLabel_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026</link:label>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_label_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026 [Member]</link:label>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_documentation_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4000SeniorNotesDue2026Member" xlink:href="bkng-20260804.xsd#bkng_A4000SeniorNotesDue2026Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4000SeniorNotesDue2026Member" xlink:to="lab_bkng_A4000SeniorNotesDue2026Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_019fa9eb-7af5-7b5b-9fc1-d07c8cd3ab63_terseLabel_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2032</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_label_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due March 2032 [Member]</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_documentation_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due March 2032</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:href="bkng-20260804.xsd#bkng_A3.625SeniorNotesDueMarch2032Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:to="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.000SeniorNotesDue2034Member_019fa9f1-f8ab-76f5-9910-c1fea7603050_terseLabel_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2034</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDue2034Member_label_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2034 [Member]</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDue2034Member_documentation_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2034</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.000SeniorNotesDue2034Member" xlink:href="bkng-20260804.xsd#bkng_A4.000SeniorNotesDue2034Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.000SeniorNotesDue2034Member" xlink:to="lab_bkng_A4.000SeniorNotesDue2034Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_DocumentPeriodEndDate_019fa9eb-7af5-73cb-8651-7b539538160b_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentPeriodEndDate" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_DocumentPeriodEndDate"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate" xlink:to="lab_dei_DocumentPeriodEndDate" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_PreCommencementIssuerTenderOffer_019fa9eb-7af5-7536-91dd-4154ae0e36f4_terseLabel_en-US" xlink:label="lab_dei_PreCommencementIssuerTenderOffer" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-commencement Issuer Tender Offer</link:label>
    <link:label id="lab_dei_PreCommencementIssuerTenderOffer_label_en-US" xlink:label="lab_dei_PreCommencementIssuerTenderOffer" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pre-commencement Issuer Tender Offer</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementIssuerTenderOffer" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_PreCommencementIssuerTenderOffer"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_PreCommencementIssuerTenderOffer" xlink:to="lab_dei_PreCommencementIssuerTenderOffer" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_AmendmentFlag_019fa9eb-7af5-71f1-aff1-4aabb09c933f_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_label_en-US" xlink:label="lab_dei_AmendmentFlag" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AmendmentFlag" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_AmendmentFlag"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag" xlink:to="lab_dei_AmendmentFlag" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_019fa9eb-7af5-74ee-8e02-a0dcb2547e06_terseLabel_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due 2046</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_label_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2046 [Member]</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_documentation_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2046</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.500SeniorNotesDueMay2046Member" xlink:href="bkng-20260804.xsd#bkng_A4.500SeniorNotesDueMay2046Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.500SeniorNotesDueMay2046Member" xlink:to="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_SecurityExchangeName_019fa9eb-7af5-7c08-ba01-4ec53938a3e6_terseLabel_en-US" xlink:label="lab_dei_SecurityExchangeName" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Security Exchange Name</link:label>
    <link:label id="lab_dei_SecurityExchangeName_label_en-US" xlink:label="lab_dei_SecurityExchangeName" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Security Exchange Name</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SecurityExchangeName" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_SecurityExchangeName"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_SecurityExchangeName" xlink:to="lab_dei_SecurityExchangeName" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_DocumentType_019fa9eb-7af5-7972-9b57-045f8fe6ed2e_terseLabel_en-US" xlink:label="lab_dei_DocumentType" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_label_en-US" xlink:label="lab_dei_DocumentType" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentType" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_DocumentType"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType" xlink:to="lab_dei_DocumentType" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_PreCommencementTenderOffer_019fa9eb-7af5-78b3-a32d-0bf5e166731f_terseLabel_en-US" xlink:label="lab_dei_PreCommencementTenderOffer" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-commencement Tender Offer</link:label>
    <link:label id="lab_dei_PreCommencementTenderOffer_label_en-US" xlink:label="lab_dei_PreCommencementTenderOffer" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pre-commencement Tender Offer</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementTenderOffer" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_PreCommencementTenderOffer"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_PreCommencementTenderOffer" xlink:to="lab_dei_PreCommencementTenderOffer" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityCentralIndexKey_019fa9eb-7af5-7227-a189-07ebdaa118b5_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCentralIndexKey" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityCentralIndexKey"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey" xlink:to="lab_dei_EntityCentralIndexKey" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_CommonStockMember_019fa9eb-7af5-7d90-bcfb-af7a91f4aadf_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock par value $0.008 per share</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_label_en-US" xlink:label="lab_us-gaap_CommonStockMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockMember" xlink:href="https://xbrl.fasb.org/us-gaap/2026/elts/us-gaap-2026.xsd#us-gaap_CommonStockMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember" xlink:to="lab_us-gaap_CommonStockMember" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_CoverAbstract_019fa9eb-7af5-70f1-ade5-f0b0a80140f2_terseLabel_en-US" xlink:label="lab_dei_CoverAbstract" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cover [Abstract]</link:label>
    <link:label id="lab_dei_CoverAbstract_label_en-US" xlink:label="lab_dei_CoverAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cover [Abstract]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CoverAbstract" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_CoverAbstract"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CoverAbstract" xlink:to="lab_dei_CoverAbstract" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_019fa9eb-7af5-7c42-8398-4b32f68cb820_terseLabel_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029</link:label>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_label_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029 [Member]</link:label>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_documentation_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4250SeniorNotesDue2029Member" xlink:href="bkng-20260804.xsd#bkng_A4250SeniorNotesDue2029Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4250SeniorNotesDue2029Member" xlink:to="lab_bkng_A4250SeniorNotesDue2029Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_LocalPhoneNumber_019fa9eb-7af5-7207-9eea-f6d61c11eb89_terseLabel_en-US" xlink:label="lab_dei_LocalPhoneNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Local Phone Number</link:label>
    <link:label id="lab_dei_LocalPhoneNumber_label_en-US" xlink:label="lab_dei_LocalPhoneNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Local Phone Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LocalPhoneNumber" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_LocalPhoneNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_LocalPhoneNumber" xlink:to="lab_dei_LocalPhoneNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_SolicitingMaterial_019fa9eb-7af5-7e3d-886a-85dc89408ea5_terseLabel_en-US" xlink:label="lab_dei_SolicitingMaterial" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Soliciting Material</link:label>
    <link:label id="lab_dei_SolicitingMaterial_label_en-US" xlink:label="lab_dei_SolicitingMaterial" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Soliciting Material</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SolicitingMaterial" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_SolicitingMaterial"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_SolicitingMaterial" xlink:to="lab_dei_SolicitingMaterial" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressAddressLine1_019fa9eb-7af5-7dcf-9070-db7a34a5eee0_terseLabel_en-US" xlink:label="lab_dei_EntityAddressAddressLine1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Address Line One</link:label>
    <link:label id="lab_dei_EntityAddressAddressLine1_label_en-US" xlink:label="lab_dei_EntityAddressAddressLine1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, Address Line One</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine1" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityAddressAddressLine1"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressAddressLine1" xlink:to="lab_dei_EntityAddressAddressLine1" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressPostalZipCode_019fa9eb-7af5-7e7f-bfe6-567d16ad3e1b_terseLabel_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
    <link:label id="lab_dei_EntityAddressPostalZipCode_label_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressPostalZipCode" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityAddressPostalZipCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressPostalZipCode" xlink:to="lab_dei_EntityAddressPostalZipCode" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityRegistrantName_019fa9eb-7af5-7c3e-9e8f-5390575f24fd_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_label_en-US" xlink:label="lab_dei_EntityRegistrantName" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityRegistrantName" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityRegistrantName"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName" xlink:to="lab_dei_EntityRegistrantName" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressStateOrProvince_019fa9eb-7af5-76ef-a701-17f57d06b93c_terseLabel_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
    <link:label id="lab_dei_EntityAddressStateOrProvince_label_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressStateOrProvince" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityAddressStateOrProvince"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressStateOrProvince" xlink:to="lab_dei_EntityAddressStateOrProvince" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_019fa9eb-7af5-7ab5-b71f-f2a615b4980f_terseLabel_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034</link:label>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_label_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034 [Member]</link:label>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_documentation_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4750SeniorNotesDue2034Member" xlink:href="bkng-20260804.xsd#bkng_A4750SeniorNotesDue2034Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4750SeniorNotesDue2034Member" xlink:to="lab_bkng_A4750SeniorNotesDue2034Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_WrittenCommunications_019fa9eb-7af5-76b9-acf3-04c743a45fa5_terseLabel_en-US" xlink:label="lab_dei_WrittenCommunications" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Written Communications</link:label>
    <link:label id="lab_dei_WrittenCommunications_label_en-US" xlink:label="lab_dei_WrittenCommunications" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Written Communications</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_WrittenCommunications" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_WrittenCommunications"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_WrittenCommunications" xlink:to="lab_dei_WrittenCommunications" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_019fa9eb-7af5-7599-84d8-d804b0b5eae4_terseLabel_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due 2032</link:label>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_label_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due November 2032 [Member]</link:label>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_documentation_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due November 2032</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:href="bkng-20260804.xsd#bkng_A3.250SeniorNotesDueNovember2032Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:to="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_TradingSymbol_019fa9eb-7af5-77b7-a99d-a1a609bc9142_terseLabel_en-US" xlink:label="lab_dei_TradingSymbol" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:label id="lab_dei_TradingSymbol_label_en-US" xlink:label="lab_dei_TradingSymbol" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_TradingSymbol" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_TradingSymbol"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_TradingSymbol" xlink:to="lab_dei_TradingSymbol" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_CityAreaCode_019fa9eb-7af5-785b-9729-7b07992fc8bb_terseLabel_en-US" xlink:label="lab_dei_CityAreaCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">City Area Code</link:label>
    <link:label id="lab_dei_CityAreaCode_label_en-US" xlink:label="lab_dei_CityAreaCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">City Area Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CityAreaCode" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_CityAreaCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CityAreaCode" xlink:to="lab_dei_CityAreaCode" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_019fa9eb-7af5-773a-979b-4da8089e6ca5_terseLabel_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2044</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_label_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due March 2044 [Member]</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_documentation_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due March 2044</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:href="bkng-20260804.xsd#bkng_A4.000SeniorNotesDueMarch2044Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:to="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_019fa9eb-7af5-771e-b561-309edaad65a7_terseLabel_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due 2045</link:label>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_label_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due March 2045 [Member]</link:label>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_documentation_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due March 2045</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:href="bkng-20260804.xsd#bkng_A3.875SeniorNotesDueMarch2045Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:to="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_019fa9eb-7af5-74e4-a11f-bf5c7c54614f_terseLabel_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due 2031</link:label>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_label_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due May 2031 [Member]</link:label>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_documentation_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due May 2031</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.125SeniorNotesDueMay2031Member" xlink:href="bkng-20260804.xsd#bkng_A3.125SeniorNotesDueMay2031Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.125SeniorNotesDueMay2031Member" xlink:to="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_019fa9eb-7af5-7fe9-a910-d20fdac3bc6c_terseLabel_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.000% Senior Notes Due 2030</link:label>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_label_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.0% Senior Notes due November 2030 [Member]</link:label>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_documentation_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.0% Senior Notes due November 2030</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:href="bkng-20260804.xsd#bkng_A3.0SeniorNotesDueNovember2030Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:to="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_019fa9eb-7af5-70fd-8fc2-0dd977b09a4d_terseLabel_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">1.800% Senior Notes Due 2027</link:label>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_label_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_documentation_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:href="bkng-20260804.xsd#bkng_A1.8SeniorNotesDueMarch2027Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:to="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_019fa9eb-7af5-7409-9631-f3724764e150_terseLabel_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2028</link:label>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_label_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes due 2028 [Member]</link:label>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_documentation_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes due 2028</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3625SeniorNotesDue2028Member" xlink:href="bkng-20260804.xsd#bkng_A3625SeniorNotesDue2028Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3625SeniorNotesDue2028Member" xlink:to="lab_bkng_A3625SeniorNotesDue2028Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressCityOrTown_019fa9eb-7af5-7688-b162-c571b0a1b26b_terseLabel_en-US" xlink:label="lab_dei_EntityAddressCityOrTown" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
    <link:label id="lab_dei_EntityAddressCityOrTown_label_en-US" xlink:label="lab_dei_EntityAddressCityOrTown" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCityOrTown" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityAddressCityOrTown"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressCityOrTown" xlink:to="lab_dei_EntityAddressCityOrTown" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_019fa9eb-7af5-7ac2-aa3c-20463e4e2921_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis" xlink:href="https://xbrl.fasb.org/us-gaap/2026/elts/us-gaap-2026.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis" xlink:to="lab_us-gaap_StatementClassOfStockAxis" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_019fa9eb-7af5-7063-9b6f-3572ec951ad8_terseLabel_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2035</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_label_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due November 2035 [Member]</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_documentation_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due November 2035</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:href="bkng-20260804.xsd#bkng_A3.625SeniorNotesDueNovember2035Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:to="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityEmergingGrowthCompany_019fa9eb-7af5-73e1-8bd0-623baf8eb1ba_terseLabel_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:label id="lab_dei_EntityEmergingGrowthCompany_label_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityEmergingGrowthCompany" xlink:href="https://xbrl.sec.gov/dei/2026/dei-2026.xsd#dei_EntityEmergingGrowthCompany"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityEmergingGrowthCompany" xlink:to="lab_dei_EntityEmergingGrowthCompany" xlink:type="arc" order="1"/>
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