The Securities and Exchange Commission has not necessarily
reviewed the information in this filing and has not determined
if it is accurate and complete.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 FORM 13F FORM 13F INFORMATION TABLE |
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| COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 | ||||
| VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY | |||||
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
| AB ACTIVE ETFS INC | ULTRA SHORT INCM | 00039J103 | 1,217,891 | 24,193 | SH | SOLE | 1,665 | 0 | 22,528 | ||
| AB ACTIVE ETFS INC | SHOR DU YIEL ETF | 00039J830 | 321,259 | 8,994 | SH | SOLE | 1,417 | 0 | 7,577 | ||
| ABBVIE INC | COM | 00287Y109 | 1,039,912 | 4,133 | SH | SOLE | 209 | 0 | 3,924 | ||
| ABRDN SILVER ETF TRUST | PHYSCL SILVR SHS | 003264108 | 213,636 | 3,800 | SH | SOLE | 0 | 0 | 3,800 | ||
| ADVANCED MICRO DEVICES INC | COM | 007903107 | 501,908 | 864 | SH | SOLE | 155 | 0 | 709 | ||
| ALLSTATE CORP | COM | 020002101 | 224,615 | 944 | SH | SOLE | 0 | 0 | 944 | ||
| ALPHABET INC | CAP STK CL C | 02079K107 | 7,572,722 | 21,430 | SH | SOLE | 2,070 | 0 | 19,360 | ||
| ALPHABET INC | CAP STK CL A | 02079K305 | 1,288,817 | 3,606 | SH | SOLE | 67 | 0 | 3,539 | ||
| AMAZON COM INC | COM | 023135106 | 4,003,874 | 16,799 | SH | SOLE | 1,063 | 0 | 15,736 | ||
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 | 347,527 | 3,897 | SH | SOLE | 2,115 | 0 | 1,782 | ||
| AMERICAN CENTY ETF TR | US EQT ETF | 025072885 | 462,606 | 3,615 | SH | SOLE | 1,760 | 0 | 1,855 | ||
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | 1,575,857 | 12,631 | SH | SOLE | 3,055 | 0 | 9,576 | ||
| AMERICAN ELEC PWR CO INC | COM | 025537101 | 280,186 | 2,048 | SH | SOLE | 0 | 0 | 2,048 | ||
| AMGEN INC | COM | 031162100 | 2,587,479 | 7,146 | SH | SOLE | 110 | 0 | 7,036 | ||
| AMPLIFY ETF TR | CWP ENHANCED DIV | 032108409 | 242,347 | 5,303 | SH | SOLE | 3,158 | 0 | 2,145 | ||
| APPLE INC | COM | 037833100 | 8,291,326 | 28,653 | SH | SOLE | 2,599 | 0 | 26,054 | ||
| APPLIED MATLS INC | COM | 038222105 | 364,392 | 504 | SH | SOLE | 200 | 0 | 304 | ||
| ASML HLDG NV | N Y REGISTRY SHS | N07059210 | 284,487 | 142 | SH | SOLE | 74 | 0 | 68 | ||
| AT&T INC | COM | 00206R102 | 848,697 | 40,999 | SH | SOLE | 4,025 | 0 | 36,974 | ||
| AURORA INNOVATION INC | CLASS A COM | 051774107 | 89,070 | 13,060 | SH | SOLE | 8,375 | 0 | 4,685 | ||
| BANK OF AMER CORP | COM | 060505104 | 1,822,742 | 31,990 | SH | SOLE | 1,808 | 0 | 30,182 | ||
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 1,078,136 | 2,154 | SH | SOLE | 695 | 0 | 1,459 | ||
| BITWISE 10 CRYPTO INDEX ETF | UNIT BENEFICIAL | 091749101 | 236,754 | 6,300 | SH | SOLE | 0 | 0 | 6,300 | ||
| BLACKROCK ETF TRUST II | SHOR DURA HI ETF | 092528108 | 698,008 | 31,092 | SH | SOLE | 15,977 | 0 | 15,115 | ||
| BLACKROCK ETF TRUST II | ISHA SH TERM ETF | 092528884 | 765,535 | 15,149 | SH | SOLE | 8,940 | 0 | 6,209 | ||
| BLACKROCK MUNIHLDNGS CALI | COM | 09254L107 | 517,047 | 47,047 | SH | SOLE | 3,000 | 0 | 44,047 | ||
| BOEING CO | COM | 097023105 | 366,270 | 1,692 | SH | SOLE | 0 | 0 | 1,692 | ||
| BOOKING HOLDINGS INC | COM | 09857L108 | 456,473 | 2,561 | SH | SOLE | 0 | 0 | 2,561 | ||
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 | 762,219 | 13,228 | SH | SOLE | 400 | 0 | 12,828 | ||
| BROADCOM INC | COM | 11135F101 | 1,998,848 | 5,291 | SH | SOLE | 192 | 0 | 5,099 | ||
| CAPITAL GROUP DIVIDEND VALUE | SHS CREAT UNIT | 14020W106 | 306,481 | 6,218 | SH | SOLE | 957 | 0 | 5,261 | ||
| CAPITAL GROUP GBL GROWTH EQT | SHS CREAT UNIT | 14020X104 | 529,475 | 12,509 | SH | SOLE | 6,794 | 0 | 5,715 | ||
| CAPITAL GROUP GROWTH ETF | SHS CREAT UNIT | 14020G101 | 801,297 | 16,976 | SH | SOLE | 2,639 | 0 | 14,337 | ||
| CAPITAL GRP FIXED INCM ETF T | CORE PLUS INCM | 14020Y102 | 317,744 | 14,254 | SH | SOLE | 1,209 | 0 | 13,045 | ||
| CAPITAL GRP FIXED INCM ETF T | SHORT DURATION | 14020Y409 | 661,084 | 25,693 | SH | SOLE | 2,742 | 0 | 22,951 | ||
| CATERPILLAR INC | COM | 149123101 | 408,922 | 384 | SH | SOLE | 0 | 0 | 384 | ||
| CHEVRON CORPORATION | COM | 166764100 | 1,203,323 | 7,259 | SH | SOLE | 756 | 0 | 6,503 | ||
| CISCO SYS INC | COM | 17275R102 | 1,661,559 | 14,146 | SH | SOLE | 1,000 | 0 | 13,146 | ||
| CITIGROUP INC | COM NEW | 172967424 | 553,931 | 3,958 | SH | SOLE | 0 | 0 | 3,958 | ||
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 1,145,070 | 1,224 | SH | SOLE | 100 | 0 | 1,124 | ||
| CVS HEALTH CORP | COM | 126650100 | 410,267 | 3,966 | SH | SOLE | 840 | 0 | 3,126 | ||
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 | 1,081,036 | 8,540 | SH | SOLE | 300 | 0 | 8,240 | ||
| ELI LILLY & CO | COM | 532457108 | 755,642 | 630 | SH | SOLE | 0 | 0 | 630 | ||
| EMERSON ELEC CO | COM | 291011104 | 215,727 | 1,507 | SH | SOLE | 0 | 0 | 1,507 | ||
| ENBRIDGE INC | COM | 29250N105 | 438,827 | 8,095 | SH | SOLE | 99 | 0 | 7,996 | ||
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 | 245,116 | 6,669 | SH | SOLE | 0 | 0 | 6,669 | ||
| EXXON MOBIL CORP | COM | 30231G102 | 804,516 | 5,886 | SH | SOLE | 1,028 | 0 | 4,858 | ||
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | 33739E108 | 392,257 | 21,938 | SH | SOLE | 1,700 | 0 | 20,238 | ||
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 | 382,585 | 4,720 | SH | SOLE | 141 | 0 | 4,579 | ||
| FIRST TR EXCHANGE-TRADED FD | FT VEST RIS | 33738D879 | 388,823 | 13,225 | SH | SOLE | 500 | 0 | 12,725 | ||
| FIRST TR EXCHANGE-TRADED FD | SHS | 33734H106 | 218,488 | 4,535 | SH | SOLE | 252 | 0 | 4,283 | ||
| FIRST TR EXCHANGE-TRADED FD | FT VEST S&P 500 | 33739Q705 | 251,539 | 4,982 | SH | SOLE | 324 | 0 | 4,658 | ||
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 | 571,795 | 9,573 | SH | SOLE | 0 | 0 | 9,573 | ||
| FIRST TR EXCHNG TRADED FD VI | FT LADD BUFF ETF | 33740F755 | 545,515 | 14,933 | SH | SOLE | 300 | 0 | 14,633 | ||
| GE AEROSPACE | COM NEW | 369604301 | 438,696 | 1,174 | SH | SOLE | 32 | 0 | 1,142 | ||
| GE VERNOVA INC | COM | 36828A101 | 363,031 | 309 | SH | SOLE | 0 | 0 | 309 | ||
| GLOBAL X FDS | S&P 500 COVERED | 37954Y475 | 348,727 | 8,549 | SH | SOLE | 0 | 0 | 8,549 | ||
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 | 915,508 | 49,674 | SH | SOLE | 1,114 | 0 | 48,560 | ||
| GOLDMAN SACHS ETF TR | S&P 500 PREMIUM | 38149W622 | 882,852 | 15,886 | SH | SOLE | 9,290 | 0 | 6,596 | ||
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | 432,403 | 427 | SH | SOLE | 0 | 0 | 427 | ||
| HUBBELL INC | COM | 443510607 | 331,709 | 634 | SH | SOLE | 0 | 0 | 634 | ||
| INNOVATOR ETFS TRUST | QUITY MANAGD FLR | 45783Y673 | 738,284 | 19,133 | SH | SOLE | 10,552 | 0 | 8,581 | ||
| INTEL CORP | COM | 458140100 | 741,780 | 5,312 | SH | SOLE | 263 | 0 | 5,049 | ||
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 3,071,547 | 10,922 | SH | SOLE | 1,459 | 0 | 9,463 | ||
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 1,715,382 | 2,327 | SH | SOLE | 237 | 0 | 2,090 | ||
| ISHARES TR | CORE S&P TTL STK | 464287150 | 393,702 | 2,396 | SH | SOLE | 286 | 0 | 2,110 | ||
| ISHARES TR | CORE DIV GRWTH | 46434V621 | 365,977 | 4,829 | SH | SOLE | 2,125 | 0 | 2,704 | ||
| ISHARES TR | CORE S&P SCP ETF | 464287804 | 262,933 | 1,772 | SH | SOLE | 0 | 0 | 1,772 | ||
| ISHARES TR | EXPANDED TECH | 464287515 | 917,810 | 10,130 | SH | SOLE | 1,995 | 0 | 8,135 | ||
| ISHARES TR | MSCI USA QLT FCT | 46432F339 | 254,306 | 1,158 | SH | SOLE | 583 | 0 | 575 | ||
| ISHARES TR | CORE S&P500 ETF | 464287200 | 249,439 | 332 | SH | SOLE | 10 | 0 | 322 | ||
| ISHARES TR | SELECT DIVID ETF | 464287168 | 399,256 | 2,553 | SH | SOLE | 952 | 0 | 1,601 | ||
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | 484,074 | 1,997 | SH | SOLE | 956 | 0 | 1,041 | ||
| ISHARES TR | CORE S&P MCP ETF | 464287507 | 261,365 | 3,390 | SH | SOLE | 1,294 | 0 | 2,096 | ||
| ISHARES TR | RUS MID CAP ETF | 464287499 | 302,682 | 2,744 | SH | SOLE | 0 | 0 | 2,744 | ||
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 | 333,966 | 6,548 | SH | SOLE | 5,517 | 0 | 1,031 | ||
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | 912,471 | 18,047 | SH | SOLE | 10,664 | 0 | 7,383 | ||
| JOHNSON & JOHNSON | COM | 478160104 | 2,407,869 | 9,482 | SH | SOLE | 1,400 | 0 | 8,082 | ||
| JPMORGAN CHASE & CO | COM | 46625H100 | 2,576,062 | 7,870 | SH | SOLE | 579 | 0 | 7,291 | ||
| LAM RESEARCH CORP | COM NEW | 512807306 | 220,565 | 509 | SH | SOLE | 0 | 0 | 509 | ||
| MARVELL TECHNOLOGY INC | COM | 573874104 | 537,058 | 1,802 | SH | SOLE | 14 | 0 | 1,788 | ||
| MCKESSON CORP | COM | 58155Q103 | 5,853,634 | 7,747 | SH | SOLE | 6,611 | 0 | 1,136 | ||
| MELCO RESORTS AND ENTMNT LTD | ADR | 585464100 | 71,672 | 13,600 | SH | SOLE | 0 | 0 | 13,600 | ||
| MERCK & CO INC | COM | 58933Y105 | 354,218 | 2,757 | SH | SOLE | 133 | 0 | 2,624 | ||
| META PLATFORMS INC | CL A | 30303M102 | 1,562,462 | 2,772 | SH | SOLE | 396 | 0 | 2,376 | ||
| MICRON TECHNOLOGY INC | COM | 595112103 | 407,473 | 353 | SH | SOLE | 20 | 0 | 333 | ||
| MICROSOFT CORP | COM | 594918104 | 7,126,371 | 19,102 | SH | SOLE | 1,119 | 0 | 17,983 | ||
| MORGAN STANLEY | COM NEW | 617446448 | 310,757 | 1,486 | SH | SOLE | 158 | 0 | 1,328 | ||
| NETFLIX INC. | COM | 64110L106 | 702,290 | 9,836 | SH | SOLE | 460 | 0 | 9,376 | ||
| NORTHERN LTS FD TR IV | MAIN BUYWRITE | 66538H179 | 1,150,718 | 79,634 | SH | SOLE | 5,000 | 0 | 74,634 | ||
| NOVO-NORDISK A S | ADR | 670100205 | 491,334 | 10,250 | SH | SOLE | 3,903 | 0 | 6,347 | ||
| NUVEEN CA DIVI ADV MUN | COM | 67066Y105 | 290,838 | 23,997 | SH | SOLE | 6,375 | 0 | 17,622 | ||
| NUVEEN CALIF AMT FREE MUNI I | COM | 670651108 | 258,118 | 20,600 | SH | SOLE | 0 | 0 | 20,600 | ||
| NVIDIA CORPORATION | COM | 67066G104 | 9,038,581 | 45,168 | SH | SOLE | 5,587 | 0 | 39,581 | ||
| OAKTREE SPECIALTY LENDING | COM | 67401P405 | 194,414 | 16,282 | SH | SOLE | 6,766 | 0 | 9,516 | ||
| OKTA INC | CL A | 679295105 | 231,965 | 1,700 | SH | SOLE | 0 | 0 | 1,700 | ||
| ORACLE CORP | COM | 68389X105 | 567,519 | 3,873 | SH | SOLE | 420 | 0 | 3,453 | ||
| PACER FDS TR | TRENDPILOT 100 | 69374H303 | 785,966 | 8,866 | SH | SOLE | 604 | 0 | 8,262 | ||
| PACER FDS TR | US CASH COWS 100 | 69374H881 | 459,914 | 7,394 | SH | SOLE | 502 | 0 | 6,892 | ||
| PACER FDS TR | TRENDP US LAR CP | 69374H105 | 1,444,169 | 24,788 | SH | SOLE | 3,901 | 0 | 20,887 | ||
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | 1,027,396 | 8,806 | SH | SOLE | 0 | 0 | 8,806 | ||
| PALO ALTO NETWORKS INC | COM | 697435105 | 363,528 | 1,066 | SH | SOLE | 400 | 0 | 666 | ||
| PFIZER INC | COM | 717081103 | 613,207 | 25,466 | SH | SOLE | 1,676 | 0 | 23,790 | ||
| PROCTER & GAMBLE CO | COM | 742718109 | 290,103 | 1,978 | SH | SOLE | 0 | 0 | 1,978 | ||
| PRUDENTIAL FINL INC | COM | 744320102 | 279,072 | 2,586 | SH | SOLE | 400 | 0 | 2,186 | ||
| QUALCOMM INC | COM | 747525103 | 1,621,643 | 8,775 | SH | SOLE | 650 | 0 | 8,125 | ||
| REALTY INCOME CORP | COM | 756109104 | 326,805 | 5,274 | SH | SOLE | 300 | 0 | 4,974 | ||
| ROCKET LAB CORP | COM | 773121108 | 236,731 | 2,328 | SH | SOLE | 1,644 | 0 | 684 | ||
| RTX CORPORATION | COM | 75513E101 | 732,586 | 3,861 | SH | SOLE | 24 | 0 | 3,837 | ||
| SALESFORCE INC | COM | 79466L302 | 505,417 | 3,224 | SH | SOLE | 698 | 0 | 2,526 | ||
| SELECT SECTOR SPDR TR | ST STR ENERG ETF | 81369Y506 | 212,316 | 3,999 | SH | SOLE | 1,501 | 0 | 2,498 | ||
| SELECT SECTOR SPDR TR | ST STR UTIL ETF | 81369Y886 | 346,086 | 7,631 | SH | SOLE | 3,477 | 0 | 4,154 | ||
| SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | 590,633 | 3,101 | SH | SOLE | 1,251 | 0 | 1,850 | ||
| SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | 347,002 | 6,473 | SH | SOLE | 1,324 | 0 | 5,149 | ||
| SOUTHERN CO | COM | 842587107 | 860,258 | 8,988 | SH | SOLE | 300 | 0 | 8,688 | ||
| SPDR SERIES TRUST | ST STR BLO 1 ETF | 78468R663 | 1,104,899 | 12,057 | SH | SOLE | 6,867 | 0 | 5,190 | ||
| SPDR SERIES TRUST | ST STR BL 12 ETF | 78468R523 | 1,275,640 | 12,837 | SH | SOLE | 6,895 | 0 | 5,942 | ||
| SPOTIFY TECHNOLOGY S A | SHS | L8681T102 | 672,168 | 1,464 | SH | SOLE | 1,366 | 0 | 98 | ||
| STARBUCKS CORP | COM | 855244109 | 1,246,572 | 12,199 | SH | SOLE | 5,451 | 0 | 6,748 | ||
| STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 3,479,342 | 4,656 | SH | SOLE | 1,399 | 0 | 3,257 | ||
| TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | 432,849 | 906 | SH | SOLE | 40 | 0 | 866 | ||
| TARGET CORP | COM | 87612E106 | 365,369 | 2,798 | SH | SOLE | 131 | 0 | 2,667 | ||
| TESLA INC | COM | 88160R101 | 1,507,675 | 3,585 | SH | SOLE | 799 | 0 | 2,786 | ||
| TEXAS INSTRS INC | COM | 882508104 | 398,220 | 1,336 | SH | SOLE | 0 | 0 | 1,336 | ||
| TOAST INC | CL A | 888787108 | 315,757 | 11,350 | SH | SOLE | 150 | 0 | 11,200 | ||
| UNITEDHEALTH GROUP INC | COM | 91324P102 | 786,422 | 1,891 | SH | SOLE | 165 | 0 | 1,726 | ||
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | 539,502 | 822 | SH | SOLE | 371 | 0 | 451 | ||
| VANECK ETF TRUST | BDC INCOME ETF | 92189F411 | 335,521 | 26,503 | SH | SOLE | 13,845 | 0 | 12,658 | ||
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | 216,120 | 991 | SH | SOLE | 180 | 0 | 811 | ||
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 1,500,460 | 4,054 | SH | SOLE | 224 | 0 | 3,830 | ||
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | 1,512,546 | 35,724 | SH | SOLE | 1,953 | 0 | 33,771 | ||
| VICTORY PORTFOLIOS II | SHS FR CA FL ETF | 92647X830 | 256,200 | 5,600 | SH | SOLE | 0 | 0 | 5,600 | ||
| VISA INC | COM CL A | 92826C839 | 290,776 | 848 | SH | SOLE | 0 | 0 | 848 | ||
| VOYA GLBL EQTY DIV & PREM OP | COM | 92912T100 | 103,600 | 16,873 | SH | SOLE | 0 | 0 | 16,873 | ||
| WALMART INC | COM | 931142103 | 207,041 | 1,828 | SH | SOLE | 0 | 0 | 1,828 | ||