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REPORTABLE OPERATING SEGMENTS
 3 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
REPORTABLE OPERATING SEGMENTS Reportable Operating Segments
There have been no changes to the Company’s reportable operating segments, the measure of segment profit or
loss, or the basis of measurement from those disclosed in Note 13, “Reportable Operating Segments,” in the
Company’s consolidated financial statements in Part IV of the 2026 Annual Report. Accordingly, information
reported to the Chief Operating Decision Maker (CODM), who is the Principal Executive Officer (PEO), continues to
be organized into three reportable operating segments: HOKA brand, UGG brand, and Other brands.
The CODM continues to evaluate reportable operating segment performance and allocate resources based on net
sales, gross profit as a percentage of net sales (gross margin), and income from operations, which includes costs
directly attributable to each reportable operating segment that are regularly reviewed by the CODM. Segment
income from operations excludes unallocated enterprise and shared brand expenses, as well as total other income,
net. There is no inter-segment sales for any period presented.
The accounting policies applicable to the Company’s reportable operating segments are consistent with those
described in Note 1, “General,” in the Company’s consolidated financial statements in Part IV of the 2026 Annual
Report. The CODM does not regularly review total assets or capital expenditures by reportable operating segment.
Reportable operating segment information, with a reconciliation to the condensed consolidated statements of
comprehensive income, was as follows:
Three Months Ended June 30, 2026
HOKA
UGG
Other Brands
Total
Net sales
$703,538
$278,049
$37,944
$1,019,531
Less: Cost of sales
301,124
125,297
17,947
444,368
Segment gross profit
402,414
152,752
19,997
575,163
Segment gross margin
57.2%
54.9%
52.7%
56.4%
Less:
Payroll and related costs
36,148
36,096
4,758
77,002
Advertising, marketing, and promotion
expenses
62,248
22,810
7,042
92,100
Rent and occupancy
12,919
19,296
4
32,219
Depreciation and other related costs (1)
2,662
3,382
163
6,207
Other segment items (2)
32,969
17,154
1,488
51,611
Segment SG&A expenses
146,946
98,738
13,455
259,139
Segment income from operations
$255,468
$54,014
$6,542
$316,024
Segment operating margin (3)
36.3%
19.4%
17.2%
31.0%
Three Months Ended June 30, 2025
HOKA
UGG
Other Brands (4)
Total
Net sales
$653,119
$265,092
$46,327
$964,538
Less: Cost of sales
276,172
125,768
24,692
426,632
Segment gross profit
376,947
139,324
21,635
537,906
Segment gross margin
57.7%
52.6%
46.7%
55.8%
Less:
Payroll and related costs
28,508
32,865
4,532
65,905
Advertising, marketing, and promotion
expenses
55,988
19,568
6,208
81,764
Rent and occupancy
9,046
17,217
38
26,301
Depreciation and other related costs (1)
1,473
2,957
39
4,469
Other segment items (2)
28,404
12,734
3,065
44,203
Segment SG&A expenses
123,419
85,341
13,882
222,642
Segment income from operations
$253,528
$53,983
$7,753
$315,264
Segment operating margin (3)
38.8%
20.4%
16.7%
32.7%
(1) Depreciation and other related costs generally include depreciation of property and equipment, amortization and impairment of
intangible assets or other long-lived assets, accretion, loss on disposal of assets, and other miscellaneous costs.
(2) Other segment items are comprised of other SG&A expenses, which primarily include credit card fees, sales commissions,
materials and supplies, travel, certain 3PL service fees, and other miscellaneous expenses.
(3) Operating margin is defined as income from operations divided by net sales.
(4) The Other brands reportable operating segment for the prior period includes financial results for the phase out of the
Koolaburra brand and AHNU brand. Refer to the section titled “Reportable Operating Segments,” in Note 1, “General,” of the
Company’s consolidated financial statements in the 2026 Annual Report for further information.
A reconciliation of reportable segment income from operations to condensed consolidated statements of
comprehensive income was as follows:
Three Months Ended June 30,
2026
2025
Segment income from operations
$316,024
$315,264
Unallocated enterprise and shared brand expenses (1)
(160,723)
(149,977)
Total other income, net
13,749
17,779
Consolidated income before income taxes
$169,050
$183,066
(1) To the extent that consolidated SG&A expenses exceed reportable operating segment SG&A expenses, they are recorded in
unallocated enterprise and shared brand expenses, which are costs that are managed centrally and not specific to any one
brand