| REVENUES |
DISAGGREGATION OF REVENUES The following tables present the Company's Revenues disaggregated by reportable operating segment, major product line and distribution channel: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | YEAR ENDED MAY 31, 2026 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 13,317 | | $ | 7,643 | | $ | 4,188 | | $ | 4,377 | | $ | — | | $ | 29,525 | | $ | 1,013 | | $ | — | | $ | 30,538 | | | Apparel | 6,075 | | 4,210 | | 1,535 | | 1,629 | | — | | 13,449 | | 48 | | — | | 13,497 | | | Equipment | 1,119 | | 719 | | 124 | | 237 | | — | | 2,199 | | 21 | | — | | 2,220 | | | Other | — | | — | | — | | — | | 49 | | 49 | | 92 | | 2 | | 143 | | | TOTAL REVENUES | $ | 20,511 | | $ | 12,572 | | $ | 5,847 | | $ | 6,243 | | $ | 49 | | $ | 45,222 | | $ | 1,174 | | $ | 2 | | $ | 46,398 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 11,958 | | $ | 8,461 | | $ | 3,255 | | $ | 3,779 | | $ | — | | $ | 27,453 | | $ | 605 | | $ | — | | $ | 28,058 | | | Sales through Direct to Consumer | 8,553 | | 4,111 | | 2,592 | | 2,464 | | — | | 17,720 | | 477 | | — | | 18,197 | | | Other | — | | — | | — | | — | | 49 | | 49 | | 92 | | 2 | | 143 | | | TOTAL REVENUES | $ | 20,511 | | $ | 12,572 | | $ | 5,847 | | $ | 6,243 | | $ | 49 | | $ | 45,222 | | $ | 1,174 | | $ | 2 | | $ | 46,398 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | YEAR ENDED MAY 31, 2025 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 12,684 | | $ | 7,569 | | $ | 4,805 | | $ | 4,452 | | $ | — | | $ | 29,510 | | $ | 1,457 | | $ | — | | $ | 30,967 | | | Apparel | 5,837 | | 3,971 | | 1,616 | | 1,541 | | — | | 12,965 | | 80 | | — | | 13,045 | | | Equipment | 1,051 | | 717 | | 165 | | 258 | | — | | 2,191 | | 32 | | — | | 2,223 | | | Other | — | | — | | — | | — | | 48 | | 48 | | 123 | | (97) | | 74 | | | TOTAL REVENUES | $ | 19,572 | | $ | 12,257 | | $ | 6,586 | | $ | 6,251 | | $ | 48 | | $ | 44,714 | | $ | 1,692 | | $ | (97) | | $ | 46,309 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 10,484 | | $ | 8,022 | | $ | 3,699 | | $ | 3,678 | | $ | — | | $ | 25,883 | | $ | 875 | | $ | — | | $ | 26,758 | | | Sales through Direct to Consumer | 9,088 | | 4,235 | | 2,887 | | 2,573 | | — | | 18,783 | | 694 | | — | | 19,477 | | | Other | — | | — | | — | | — | | 48 | | 48 | | 123 | | (97) | | 74 | | | TOTAL REVENUES | $ | 19,572 | | $ | 12,257 | | $ | 6,586 | | $ | 6,251 | | $ | 48 | | $ | 44,714 | | $ | 1,692 | | $ | (97) | | $ | 46,309 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | YEAR ENDED MAY 31, 2024 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 14,537 | | $ | 8,473 | | $ | 5,552 | | $ | 4,865 | | $ | — | | $ | 33,427 | | $ | 1,800 | | $ | — | | $ | 35,227 | | | Apparel | 5,953 | | 4,380 | | 1,828 | | 1,614 | | — | | 13,775 | | 93 | | — | | 13,868 | | | Equipment | 906 | | 754 | | 165 | | 250 | | — | | 2,075 | | 37 | | — | | 2,112 | | | Other | — | | — | | — | | — | | 45 | | 45 | | 152 | | (42) | | 155 | | | TOTAL REVENUES | $ | 21,396 | | $ | 13,607 | | $ | 7,545 | | $ | 6,729 | | $ | 45 | | $ | 49,322 | | $ | 2,082 | | $ | (42) | | $ | 51,362 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 11,004 | | $ | 8,562 | | $ | 4,262 | | $ | 3,930 | | $ | — | | $ | 27,758 | | $ | 1,098 | | $ | — | | $ | 28,856 | | | Sales through Direct to Consumer | 10,392 | | 5,045 | | 3,283 | | 2,799 | | — | | 21,519 | | 832 | | — | | 22,351 | | | Other | — | | — | | — | | — | | 45 | | 45 | | 152 | | (42) | | 155 | | | TOTAL REVENUES | $ | 21,396 | | $ | 13,607 | | $ | 7,545 | | $ | 6,729 | | $ | 45 | | $ | 49,322 | | $ | 2,082 | | $ | (42) | | $ | 51,362 | |
Global Brand Divisions revenues included NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse other revenues were primarily attributable to licensing businesses. Corporate revenues primarily consisted of foreign currency gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse but managed through the Company's central foreign exchange risk management program. As of May 31, 2026 and 2025, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Consolidated Balance Sheets. SALES-RELATED RESERVES As of May 31, 2026 and 2025, the Company's sales-related reserve balance, which includes returns, post-invoice sales discounts and claims, was $1,589 million and $1,834 million, respectively, recorded in Accrued liabilities on the Consolidated Balance Sheets. As of May 31, 2026 and 2025, the Company's sales returns reserve balance, included within sales-related reserves, was $1,099 million and $1,277 million, respectively. The related estimated cost of inventory for expected product returns was $511 million and $528 million as of May 31, 2026 and 2025, respectively, and was recorded in Prepaid expenses and other current assets on the Consolidated Balance Sheets.
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