FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person *
Kenna Justin

(Last) (First) (Middle)
C/O GAMESQUARE HOLDINGS, INC.
6775 COWBOYS WAY, STE. 1335

(Street)
FRISCO TX 75034

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
GameSquare Holdings, Inc. [ GAME ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO and Director
3. Date of Earliest Transaction (Month/Day/Year)
07/10/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/10/2026   M   150,000 A (1) 1,811,936 I See Footnote (7)
Common Stock (2) 07/10/2026   M   174,324 A (1) 1,986,260 I See Footnote (7)
Common Stock               115,321 D  
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (3) 07/10/2026   A   150,000     (4)   (4) Common Stock 150,000 $ 0 699,323 D  
Restricted Stock Units (3) 07/10/2026   M     150,000   (4)   (4) Common Stock 150,000 $ 0 549,323 D  
Options to Purchase Common Stock $ 0.31 07/10/2026   A   1,045,712     (5) 07/10/2031 Common Stock 1,045,712 $ 0 1,177,023 D  
Options to Purchase Common Stock $ 0.31 07/10/2026   A   150,000     (6) 07/10/2031 Common Stock 150,000 $ 0 1,327,023 D  
Explanation of Responses:
1. Represents shares acquired on vesting and settlement of restricted stock units ("RSUs").
2. Represents shares acquired upon vesting and settlement of RSUs granted to the Reporting Person on July 11, 2025.
3. Each RSU represents a contingent right to receive one share of the Issuer's common stock.
4. Reflects the one-time grant under the Issuer's 2024 Stock Incentive Plan, as amended, on July 10, 2026 (the "Grant Date") of 150,000 RSUs, each representing the right to receive one share of the Issuer's common stock. The RSUs vested and settled on the Grant Date.
5. On July 10, 2026, the Reporting Person was granted options to purchase an aggregate of 1,045,712 shares of the Issuer's Common Stock pursuant to the Issuer's 2024 Stock Incentive Plan, each representing a contingent right to receive one share of the Issuer's Common Stock. The grant vests as follows: 62.5% on the Grant Date and 37.5% on the first anniversary of the Grant Date.
6. Reflects the one-time grant under the Reporting Person's Employment Agreement, on July 10, 2026 of stock options to purchase an aggregate of 150,000 shares of the Issuer's Common Stock. The stock options vested immediately on July 10, 2026.
7. Shares are held indirectly by Justin Kenna through Kenna Holdings Inc. Justin Kenna is the sole director and shareholder of Kenna Holdings Inc.
/s/ Justin Kenna 07/14/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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