v3.26.1
Intangible Assets
 6 Months Ended
Jun. 13, 2026
Intangible Asset, Goodwill and Other [Abstract]  
Intangible Assets Intangible Assets
A summary of our amortizable intangible assets is as follows:
6/13/202612/27/2025
GrossAccumulated AmortizationNetGrossAccumulated AmortizationNet
Acquired franchise rights
$831 $(250)$581 $835 $(244)$591 
Customer relationships782 (372)410 773 (347)426 
Brands1,086 (1,027)59 1,084 (1,021)63 
Other identifiable intangibles434 (297)137 433 (294)139 
Total$3,133 $(1,946)$1,187 $3,125 $(1,906)$1,219 
The components of indefinite-lived intangible assets are as follows:
6/13/202612/27/2025
Goodwill (a)
$19,093 $18,916 
Other indefinite-lived intangible assets
Reacquired franchise rights7,532 7,542 
Acquired franchise rights (b)
2,239 2,099 
Brands4,219 4,206 
Total indefinite-lived intangible assets$33,083 $32,763 
(a)Increase primarily reflects appreciation of the Russian ruble and South African rand.
(b)Increase is primarily related to acquired distribution rights for the Alani Nu brand.
During the 12 weeks ended June 14, 2025, business performance in conjunction with lower expectations of future business performance compared to projections, as well as in contemplation of the Celsius Transaction described in Note 4 to our consolidated financial statements in our 2025 Form 10-K, indicated a deterioration of the significant inputs used to determine the fair value of our indefinite-lived intangible assets in certain markets and required us to perform a quantitative assessment on certain assets. The fair value of our indefinite-lived intangible assets was estimated using discounted cash flows under the income approach, which we consider to be a Level 3 (significant unobservable inputs) measurement. We determined that the carrying value exceeded the fair value, which reflected our most current estimates of future sales and their contributions to operating profit and expected future cash flows (including perpetuity growth assumptions), as well as an increase in the weighted-average cost of capital. As a result of the quantitative assessment, we recorded pre-tax impairment charges of $1.9 billion ($1.4 billion after-tax or $1.05 per share) in impairment of intangible assets, primarily comprised of the Rockstar brand in our PBNA and EMEA segments.
We continuously monitor the performance of all our indefinite-lived intangible assets and will perform our annual impairment assessment during our third quarter; for further information on our policies for indefinite-lived intangible assets, see Note 2 to our consolidated financial statements in our 2025 Form 10-K.