FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0104
Expires: December 31, 2014
Estimated average burden
hours per response: 0.5
1. Name and Address of Reporting Person *
DeHaan Tiffany J

(Last) (First) (Middle)
C/O ALASKA AIR GROUP, INC.
19300 INTERNATIONAL BLVD

(Street)
SEATTLE WA 98188

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
06/29/2026
3. Issuer Name and Ticker or Trading Symbol
ALASKA AIR GROUP, INC. [ ALK ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
VP and Chief of Staff to CEO
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
COMMON STOCK 1,356
D
 
COMMON STOCK 2 (1)
I
By son
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
RESTRICTED STOCK UNITS   (2)   (2) COMMON STOCK 887 (2) D  
RESTRICTED STOCK UNITS   (3)   (3) COMMON STOCK 680 (3) D  
RESTRICTED STOCK UNITS   (4)   (4) COMMON STOCK 1,447 (4) D  
RESTRICTED STOCK UNITS   (5)   (5) COMMON STOCK 794 (5) D  
RESTRICTED STOCK UNITS   (6)   (6) COMMON STOCK 2,370 (6) D  
Explanation of Responses:
1. The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
2. Each restricted stock unit (RSUs) represents a contingent right to receive one share of ALK common stock. The number of shares reported represent the unvested portion from an RSU grant of 2,660 shares issued on March 19, 2024. The RSUs vest in three equal installments on each of February 13, 2025; February 13, 2026, and February 13, 2027.
3. Each restricted stock unit (RSUs) represents a contingent right to receive one share of ALK common stock. The number of shares reported represent the unvested portion from an RSU grant of 2,040 shares issued on March 19, 2024. The RSUs vest in three equal installments on each of February 13, 2025; February 13, 2026, and February 13, 2027.
4. Each restricted stock unit (RSUs) represents a contingent right to receive one share of ALK common stock. The number of shares reported represent the unvested portion from an RSU grant of 2,170 shares issued on February 11, 2025. The RSUs vest in three equal installments on each of February 11, 2026; February 11, 2027, and February 11, 2028.
5. Each restricted stock unit (RSUs) represents a contingent right to receive one share of ALK common stock. The number of shares reported represent the unvested portion from an RSU grant of 1,190 shares issued on February 11, 2025. The RSUs vest in three equal installments on each of February 11, 2026; February 11, 2027, and February 11, 2028.
6. Each restricted stock unit (RSUs) represents a contingent right to receive one share of ALK common stock. The number of shares reported represent the unvested portion from an RSU grant of 2,370 shares issued on February 10, 2026. The RSUs vest in three equal installments on each of February 10, 2027; February 10, 2028, and February 10, 2029.
/s/ Howard Kuppler, by power of attorney 07/07/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

ATTACHMENTS / EXHIBITS

ATTACHMENTS / EXHIBITS

EX-24