The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
AIR PRODS & CHEMS INC COM 009158106 353,573 1,248 SH SOLE 1,248 0 0
ALPS ETF TR OSHARES US QUALT 00162Q387 310,072 7,395 SH SOLE 7,395 0 0
ALPS ETF TR SECTR DIV DOGS 00162Q858 7,678,280 163,263 SH SOLE 163,263 0 0
APPLE INC COM 037833100 537,911 3,142 SH SOLE 3,142 0 0
BRISTOL-MYERS SQUIBB CO COM 110122108 454,047 7,823 SH SOLE 7,823 0 0
EXXON MOBIL CORP COM 30231G102 312,880 2,661 SH SOLE 2,661 0 0
INNOVATOR ETFS TR PREM INCM 30 BAR 45783Y616 2,482,290 101,158 SH SOLE 101,158 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C813 4,456,151 132,230 SH SOLE 132,230 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C748 3,156,111 100,802 SH SOLE 100,802 0 0
INNOVATOR ETFS TR PREM INCM 40 BAR 45783Y590 5,412,642 221,099 SH SOLE 221,099 0 0
INNOVATOR ETFS TR US EQT PWR BUF 45782C870 2,749,696 89,830 SH SOLE 89,830 0 0
INNOVATOR ETFS TR LADDERED ALC BFR 45783Y756 2,193,075 86,037 SH SOLE 86,037 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C318 2,487,414 84,262 SH SOLE 84,262 0 0
INNOVATOR ETFS TR LADERD ALCTN PWR 45783Y814 9,207,825 245,542 SH SOLE 245,542 0 0
INNOVATOR ETFS TR US EQTY ULTRA B 45782C821 543,805 17,818 SH SOLE 17,818 0 0
INNOVATOR ETFS TR US EQT ULTRA BFR 45782C425 223,130 8,110 SH SOLE 8,110 0 0
INNOVATOR ETFS TR US EQTY ULTRA B 45782C649 267,967 9,155 SH SOLE 9,155 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C383 2,469,452 73,737 SH SOLE 73,737 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C417 2,196,469 72,118 SH SOLE 72,118 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C508 2,232,037 64,146 SH SOLE 64,146 0 0
INNOVATOR ETFS TR PREM INCM 20 BAR 45783Y624 270,915 11,024 SH SOLE 11,024 0 0
INNOVATOR ETFS TR PREM INC 30 BARR 45783Y566 1,553,355 62,838 SH SOLE 62,838 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C656 2,033,262 62,755 SH SOLE 62,755 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C797 1,953,277 57,517 SH SOLE 57,517 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C573 1,777,537 53,767 SH SOLE 53,767 0 0
INNOVATOR ETFS TR US EQTY PWR BF 45782C680 1,528,126 49,215 SH SOLE 49,215 0 0
INNOVATOR ETFS TR DEFINED WLT SHLD 45783Y855 18,148,368 652,819 SH SOLE 652,819 0 0
INNOVATOR ETFS TR EQUITY DEF PROTN 45783Y541 1,030,597 42,203 SH SOLE 42,203 0 0
INNOVATOR ETFS TR PREM INC 40 BARR 45783Y558 659,602 26,680 SH SOLE 26,680 0 0
INNOVATOR ETFS TR US EQTY PWR BUF 45782C540 1,321,000 40,822 SH SOLE 40,822 0 0
INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 166,799 16,794 SH SOLE 16,794 0 0
INVESCO QQQ TR UNIT SER 1 46090E103 6,144,270 17,318 SH SOLE 17,318 0 0
ISHARES SILVER TR ISHARES 46428Q109 211,800 10,413 SH SOLE 10,413 0 0
ISHARES TR MSCI USA MIN VOL 46429B697 251,330 3,472 SH SOLE 3,472 0 0
ISHARES TR ISHARES BIOTECH 464287556 310,080 2,596 SH SOLE 2,596 0 0
ISHARES TR IBONDS DEC25 ETF 46434VBD1 342,641 15,322 SH SOLE 15,322 0 0
ISHARES TR IBONDS 25 TRM HG 46435U168 219,516 9,573 SH SOLE 9,573 0 0
JOHNSON & JOHNSON COM 478160104 401,056 2,575 SH SOLE 2,575 0 0
MERCK & CO INC COM 58933Y105 305,864 2,971 SH SOLE 2,971 0 0
MICROSOFT CORP COM 594918104 373,699 1,184 SH SOLE 1,184 0 0
PFIZER INC COM 717081103 338,102 10,193 SH SOLE 10,193 0 0
PHILIP MORRIS INTL INC COM 718172109 221,633 2,394 SH SOLE 2,394 0 0
PPL CORP COM 69351T106 800,371 33,972 SH SOLE 33,972 0 0
PROCTER AND GAMBLE CO COM 742718109 633,762 4,345 SH SOLE 4,345 0 0
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 8,871,450 126,013 SH SOLE 126,013 0 0
SELECTIVE INS GROUP INC COM 816300107 1,976,118 19,154 SH SOLE 19,154 0 0
SPDR GOLD TR GOLD SHS 78463V107 382,162 2,229 SH SOLE 2,229 0 0
SPDR SER TR S&P1500MOMTILT 78468R705 211,848 1,182 SH SOLE 1,182 0 0
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1,678,121 12,814 SH SOLE 12,814 0 0
VANGUARD INDEX FDS REAL ESTATE ETF 922908553 543,541 7,184 SH SOLE 7,184 0 0
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 15,366,316 98,895 SH SOLE 98,895 0 0
WISDOMTREE TR HEDGED HI YLD BD 97717W430 325,459 16,284 SH SOLE 16,284 0 0