| Goodwill |
The following table reflects the changes in the carrying value of goodwill (in thousands):
| | | | | | | | | | | | | | | | | | | Advertising | | Subscriptions | | Total | | Balance as of December 31, 2024 | $ | 153,357 | | | $ | 8,162 | | | $ | 161,519 | | | Frndly TV acquisition (see Note 4) | 35,475 | | | 112,412 | | | 147,887 | | | Balance as of December 31, 2025 | $ | 188,832 | | | $ | 120,574 | | | $ | 309,406 | |
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| Summary of Intangible Assets |
The following tables summarize the Company’s intangible assets for the periods presented (in thousands, except years): | | | | | | | | | | | | | | | | | | | | | | | | | As of December 31, 2025 | | Gross Carrying Amount | | Accumulated Amortization | | Net Carrying Amount | | Weighted-Average Useful Lives (in years) | | Developed technology | $ | 73,367 | | | $ | (71,138) | | | $ | 2,229 | | | 5.9 | | Customer relationships | 46,100 | | | (22,995) | | | 23,105 | | | 6.3 | | Tradename | 34,400 | | | (11,832) | | | 22,568 | | | 7.9 | | Patents | 4,076 | | | (1,771) | | | 2,305 | | | 14.0 | | Total Intangible assets | $ | 157,943 | | | $ | (107,736) | | | $ | 50,207 | | | 6.7 |
| | | | | | | | | | | | | | | | | | | | | | | | | As of December 31, 2024 | | | Gross Carrying Amount | | Accumulated Amortization | | Net Carrying Amount | | Weighted-Average Useful Lives (in years) | | Developed technology | $ | 73,367 | | | $ | (60,896) | | | $ | 12,471 | | | 5.9 | | Customer relationships | 14,100 | | | (14,100) | | | — | | | 4.0 | | Tradename | 20,400 | | | (7,966) | | | 12,434 | | | 9.8 | | Patents | 4,076 | | | (1,480) | | | 2,596 | | | 14.0 | | Total Intangible assets | $ | 111,943 | | | $ | (84,442) | | | $ | 27,501 | | | 6.7 |
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| Schedule of Estimated Future Amortization Expense for Intangible Asset |
As of December 31, 2025, the estimated future amortization expense for intangible assets for the next five years and thereafter is as follows (in thousands): | | | | | | | Year Ending December 31, | | | 2026 | $ | 14,698 | | | 2027 | 10,507 | | 2028 | 8,419 | | 2029 | 7,257 | | 2030 | 4,884 | | Thereafter | 4,442 | | Total | $ | 50,207 | |
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