v3.26.1
Goodwill and Intangible Assets
 12 Months Ended
Dec. 31, 2025
Intangible Asset, Goodwill and Other [Abstract]  
Goodwill and Intangible Assets
5. GOODWILL AND INTANGIBLE ASSETS
Goodwill
Goodwill represents the excess of purchase consideration in a business combination over the fair value of tangible and intangible assets acquired net of the liabilities assumed.
The following table reflects the changes in the carrying value of goodwill (in thousands):

AdvertisingSubscriptionsTotal
Balance as of December 31, 2024$153,357 $8,162 $161,519 
Frndly TV acquisition (see Note 4)35,475 112,412 147,887 
Balance as of December 31, 2025$188,832 $120,574 $309,406 
Intangible Assets
The following tables summarize the Company’s intangible assets for the periods presented (in thousands, except years):
As of December 31, 2025
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount		Weighted-Average Useful Lives
(in years)
Developed technology$73,367 $(71,138)$2,229 5.9
Customer relationships46,100 (22,995)23,105 6.3
Tradename34,400 (11,832)22,568 7.9
Patents4,076 (1,771)2,305 14.0
Total Intangible assets$157,943 $(107,736)$50,207 6.7
As of December 31, 2024
 Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount		Weighted-Average Useful Lives
(in years)
Developed technology$73,367 $(60,896)$12,471 5.9
Customer relationships14,100 (14,100)— 4.0
Tradename20,400 (7,966)12,434 9.8
Patents4,076 (1,480)2,596 14.0
Total Intangible assets$111,943 $(84,442)$27,501 6.7
The Company amortizes the fair value of intangible assets over their estimated useful lives in proportion to the economic benefits received. Amortization expense related to intangible assets was approximately $23.3 million, $14.2 million, and $17.1 million for the years ended December 31, 2025, 2024, and 2023, respectively.
The Company recorded amortization of developed technology in Cost of revenue, advertising for the years ended December 31, 2025 and 2024. The Company recorded amortization of developed technology in Cost of revenue, advertising and Research and development for the year ended December 31, 2023. The Company recorded amortization of customer relationships and tradename in Sales and marketing expenses, and recorded amortization of patents in General and administrative expenses in the consolidated statements of operations for all periods presented.
As of December 31, 2025, the estimated future amortization expense for intangible assets for the next five years and thereafter is as follows (in thousands):
Year Ending December 31, 
2026$14,698 
202710,507
20288,419
20297,257
20304,884
Thereafter4,442
Total$50,207