v3.26.1
Net Sales
 12 Months Ended
Apr. 30, 2026
Net Sales [Abstract]  
Net Sales Net Sales
The following table shows our net sales by geography:
Year Ended April 30,202420252026
United States
$1,889 $1,765 $1,649 
Developed International1
1,154 1,090 1,095 
Emerging2
869 852 974 
Travel Retail3
179 166 177 
Non-branded and bulk4
87 102 33 
$4,178 $3,975 $3,928 
1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, and Spain.
2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, Brazil, and Türkiye.
3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.
4Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey, regardless of customer location.

The following table shows our net sales by product category:
Year Ended April 30,202420252026
Whiskey1
$2,832 $2,828 $2,901 
Ready-to-Drink2
520 491 542 
Tequila3
306 262 251 
Rest of portfolio4
433 292 201 
Non-branded and bulk5
87 102 33 
$4,178 $3,975 $3,928 
1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, The Glendronach, Benriach, Glenglassaugh, and Slane Irish Whiskey.
2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.
3Includes el Jimador, the Herradura family of brands, and other tequilas.
4Includes Diplomático, Gin Mare, Chambord, other agency brands (brands we do not own, but sell in certain markets), Korbel California Champagnes and Korbel Brandy (the sales, marketing, and distribution relationship ended on June 30, 2025), Fords Gin, Finlandia Vodka (which was divested on November 1, 2023), and Sonoma-Cutrer (which was divested on April 30, 2024).
5Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey.