SEGMENT REPORTING (Details) $ in Thousands |
3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
|
May 02, 2026
USD ($)
|
May 03, 2025
USD ($)
|
May 02, 2026
USD ($)
segment
|
May 03, 2025
USD ($)
|
|
| Segment Reporting Information [Line Items] | ||||
| Number of reportable segments | segment | 1 | |||
| Revenue, net | $ 340,277 | $ 325,016 | $ 1,023,701 | $ 955,944 |
| Cost of goods sold | 191,439 | 181,458 | 576,594 | 528,720 |
| Stock-based compensation expense | 37,040 | 43,658 | ||
| Provision for income taxes | 70 | 241 | 194 | 580 |
| Net loss from continuing operations | (1,525) | (7,381) | (10,541) | (20,267) |
| Reportable Segment | ||||
| Segment Reporting Information [Line Items] | ||||
| Revenue, net | 340,277 | 325,016 | 1,023,701 | 955,944 |
| Cost of goods sold | 191,439 | 181,458 | 576,594 | 528,720 |
| Advertising expense | 34,863 | 33,248 | 97,654 | 87,686 |
| Stock-based compensation expense | 11,139 | 13,727 | 37,040 | 43,658 |
| Depreciation and amortization expense | 6,116 | 6,860 | 18,662 | 21,360 |
| Interest income | (2,123) | (2,627) | (6,661) | (8,222) |
| Other (income) expense, net | (438) | 59 | (323) | 210 |
| Provision for income taxes | 70 | 241 | 194 | 580 |
| Other segment expenses | 100,736 | 99,431 | 311,082 | 302,219 |
| Net loss from continuing operations | $ (1,525) | $ (7,381) | $ (10,541) | $ (20,267) |
| X | ||||||||||
- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount of expense for allocation of cost of tangible and intangible assets over their useful lives, and reduction in quantity of natural resource due to consumption directly used in production of good and rendering of service. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount after tax of income (loss) from continuing operations attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount of interest expense classified as nonoperating. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount before accretion (amortization) of purchase discount (premium) of interest income on nonoperating securities. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
|
| X | ||||||||||
- Definition Amount of other expense (income) and loss (gain) calculated as difference between segment revenue and separately disclosed expense category to arrive at segment profit (loss). Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount of noncash expense for share-based payment arrangement. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Details
|