v3.26.1
Segment Reporting
 3 Months Ended
May 02, 2026
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
The Company has two operating segments, which are also its reportable segments: Direct and Indirect. During the thirteen weeks ended May 3, 2025, the Company completed the sale of its wholly owned subsidiary, Creative Genius, also referred to as Pura Vida which was the Company's third reporting segment. Refer to Note 13 for additional information. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker ("CODM") in deciding how to allocate resources and in assessing the performance of the segments. The Company's CODM is our Chief Executive Officer & Chairman.
The Direct segment includes Vera Bradley full-line and outlet stores; e-commerce sites (verabradley.com, verabradleyoutlet.com, and international.verabradley.com); direct to consumer marketplaces; and typically the Vera Bradley annual outlet sale. Revenues generated from this segment are driven through the sale of Vera Bradley-branded products from Vera Bradley to end consumers.
The Indirect segment represents revenues generated through the distribution of Vera Bradley-branded products to specialty retailers representing approximately 1,200 locations, substantially all of which are located in the United States; key accounts, which include department stores, national accounts, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand.
Corporate costs represent the Company’s administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, product development, merchandising, corporate-level marketing and advertising, and various other corporate-level-activity-related expenses not directly attributable to a reportable segment. Income earned under the Transition Services Agreement ("TSA") resulting from the sale of Creative Genius is netted against these unallocated corporate expenses. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting.
The CODM’s primary or key performance indicator for evaluating segment operating results is operating income. The CODM uses operating income for each segment predominantly in the annual budget and forecasting process. The CODM considers budget-to-actual variances on a quarterly basis for this key performance operating measure when making decisions about the allocation of operating and capital resources to each segment. The CODM also uses segment operating income to assess the performance of each segment by comparing the results of each segment with one another and in determining the compensation of certain employees. The CODM reviews cost of sales and SG&A expense on a consolidated basis.
The accounting policies of the segments are the same as those described in Note 2. The Company does not report depreciation or amortization expense, total assets, or capital expenditures by segment as such information is neither used by management nor accounted for at the segment level.
Net revenues, cost of sales, other segment expenses, and operating income information for the Company’s reportable segments, as well as a reconciliation to loss from continuing operations before income taxes during the thirteen weeks ended May 2, 2026 and May 3, 2025, respectively, consisted of the following (in thousands):
 Thirteen Weeks Ended
 May 2,
2026		May 3,
2025
Segment net revenues:
Direct$44,853 $43,083 
Indirect10,849 8,569 
Total$55,702 $51,652 
Segment cost of sales:
Direct$21,272 $23,877 
Indirect5,599 5,008 
Total$26,871 $28,885 
Other segment expenses, net (1)
Direct$20,474 $24,742 
Indirect1,241 1,581 
Total$21,715 $26,323 
Segment operating income (loss):
Direct$3,107 $(5,536)
Indirect4,009 1,980 
Total$7,116 $(3,556)
Reconciliation:
Segment operating income (loss):$7,116 $(3,556)
Unallocated corporate expenses$(11,764)$(14,301)
Interest (expense) income(65)4 
Loss from continuing operations before income taxes$(4,713)$(17,853)
(1) Other segment expenses, net include SG&A expenses and are net of other income.