v3.26.1
SEGMENTS
 12 Months Ended
Mar. 31, 2026
Segment Reporting [Abstract]  
SEGMENTS SEGMENTS
The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company operates and manages the business across multiple operating segments which are aggregated based on similar qualitative and economic characteristics into two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue from the sale of toys & accessories and consumables through BarkBox, Super Chewer, and the Company’s consumables website, Bark.co. The Commerce segment derives revenue primarily from the sale of individual toys through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.
The Company’s Chief Executive Officer is the chief operating decision maker ("CODM") and manages and allocates resources between the Direct to Consumer and Commerce segments. Consistent with this decision-making process, the CODM uses financial information disaggregated between the Direct to Consumer and Commerce segment for purposes of evaluating performance, forecasting future period financial results, allocating resources and setting incentive targets. The CODM evaluates segment business performance based primarily on gross profit. The CODM considers budget-to-actual variances on a monthly basis when making decisions about allocating capital and personnel to the segments and also uses segment gross profit for evaluating product pricing. The Company does not allocate assets at the reportable segment level as these are managed on an entity-wide group basis and, accordingly, the Company does not report asset information by segments. Foreign sales were immaterial for the fiscal years ended March 31, 2026, 2025 and 2024.
All intercompany transactions between the segments have been eliminated.
Segment information is as follows (in thousands):
Fiscal Year Ended March 31
2026
2025
2024
Direct to Consumer:
Revenue$324,927 $415,837 $436,446 
Cost of revenue111,186 145,011 157,578 
Gross profit213,741 270,826 278,868 
Commerce:
Revenue69,916 68,345 53,738 
Cost of revenue41,772 37,183 30,454 
Gross profit28,144 31,162 23,284 
Consolidated:
Revenue394,843 484,182 490,184 
Cost of revenue152,958 182,194 188,032 
Gross profit$241,885 $301,988 $302,152 
Reconciliation:
Fiscal Year Ended March 31
2026
2025
2024
Total gross profit$241,885 $301,988 $302,152 
Less:
Advertising and marketing expenses59,213 83,756 79,282 
General and administrative expenses222,850 253,380 268,390 
Loss from operations(40,178)(35,148)(45,520)
Less:
Interest income1,880 4,926 7,533 
Interest expense(1,856)(2,788)(4,351)
Other income - net1,146 132 5,328 
Net loss before income taxes$(39,008)$(32,878)$(37,010)