v3.26.1
Revenue recognition
 3 Months Ended
May 02, 2026
Revenue from Contract with Customer [Abstract]  
Revenue recognition Revenue recognition
The following table provides the Company’s total sales, disaggregated by brand, for the 13 weeks ended May 2, 2026 and May 3, 2025:
13 weeks ended May 2, 202613 weeks ended May 3, 2025
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by brand:
Kay
$598.4 $— $— $598.4 $579.1 $— $— $579.1 
Zales
289.1 — — 289.1 283.2 — — 283.2 
Jared
260.3 — — 260.3 260.0 — — 260.0 
Blue Nile74.8 — — 74.8 77.6 — — 77.6 
James Allen24.1 — — 24.1 39.4 — — 39.4 
Diamonds Direct85.0 — — 85.0 84.1 — — 84.1 
Banter by Piercing Pagoda
81.5 — — 81.5 82.2 — — 82.2 
Peoples
47.6 — — 47.6 40.8 — — 40.8 
International segment brands— 87.5 — 87.5 — 80.1 — 80.1 
Other (1)
2.2 — 3.1 5.3 4.1 — 11.0 15.1 
Total sales
$1,463.0 $87.5 $3.1 $1,553.6 $1,450.5 $80.1 $11.0 $1,541.6 
(1) Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 weeks ended May 2, 2026 and May 3, 2025:
13 weeks ended May 2, 202613 weeks ended May 3, 2025
(in millions)North AmericaInternationalOtherConsolidatedNorth America
International (3)
OtherConsolidated
Sales by product:
Bridal
$656.6 $31.7 $— $688.3 $656.6 $28.7 $— $685.3 
Fashion
532.8 26.4 — 559.2 533.0 23.1 — 556.1 
Watches
53.3 22.1 — 75.4 47.8 21.7 — 69.5 
Services (1)
194.9 6.3 — 201.2 185.4 5.9 — 191.3 
Other (2)
25.4 1.0 3.1 29.5 27.7 0.7 11.0 39.4 
Total sales
$1,463.0 $87.5 $3.1 $1,553.6 $1,450.5 $80.1 $11.0 $1,541.6 
(1) Services primarily includes revenue recognized from extended service plans, repairs and subscriptions.
(2) Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3) Certain amounts have been reclassified, primarily between bridal and fashion, to harmonize product categorization within the North America and International segments.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 weeks ended May 2, 2026 and May 3, 2025:
13 weeks ended May 2, 202613 weeks ended May 3, 2025
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,156.3 $70.4 $— $1,226.7 $1,125.3 $62.8 $— $1,188.1 
E-commerce305.0 17.1 — 322.1 321.4 17.3 — 338.7 
Other (1)
1.7 — 3.1 4.8 3.8 — 11.0 14.8 
Total sales
$1,463.0 $87.5 $3.1 $1,553.6 $1,450.5 $80.1 $11.0 $1,541.6 
(1) Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
Extended service plans (“ESP”)
The Company recognizes revenue related to ESP sales in proportion to when the expected costs will be incurred. The deferral periods for ESP sales are determined using estimates of future claims costs expected to be incurred, which are derived primarily from historical patterns of actual claims costs. Management regularly reviews the trends in historical claims and considers a range of potential outcomes to determine whether a change in its recognition rates or periods is required. A significant change in the Company’s estimated future claims cost could impact either the overall claims patterns or the recognition periods over which the Company is expected to fulfill its obligations under the ESP, either of which could result in a material change to revenues in future periods.
Deferred ESP selling costs
All direct costs associated with the sale of the ESP are deferred and amortized in proportion to the revenue recognized and disclosed as either other current assets or other assets in the condensed consolidated balance sheets. These direct costs primarily include sales commissions and credit card fees. Amortization of deferred ESP selling costs is included within SG&A in the condensed consolidated statements of operations. Amortization of deferred ESP selling costs was $11.6 million and $11.5 million during the 13 weeks ended May 2, 2026 and May 3, 2025, respectively.
Unamortized deferred ESP selling costs as of May 2, 2026, January 31, 2026 and May 3, 2025 were as follows:
(in millions)May 2, 2026January 31, 2026May 3, 2025
Other current assets$28.1 $28.6 $28.1 
Other assets80.3 80.8 80.8 
Total deferred ESP selling costs$108.4 $109.4 $108.9 
Deferred revenue
Deferred revenue as of May 2, 2026, January 31, 2026 and May 3, 2025 was as follows:
(in millions)May 2, 2026January 31, 2026May 3, 2025
ESP deferred revenue$1,204.4 $1,204.4 $1,171.9 
Other deferred revenue (1)
86.5 81.3 80.9 
Total deferred revenue
$1,290.9 $1,285.7 $1,252.8 
Disclosed as:
Current liabilities$382.0 $377.1 $366.7 
Non-current liabilities908.9 908.6 886.1 
Total deferred revenue$1,290.9 $1,285.7 $1,252.8 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and e-commerce orders, for which control has not yet transferred to the customer.
13 weeks ended
(in millions)May 2, 2026May 3, 2025
ESP deferred revenue, beginning of period$1,204.4 $1,170.8 
Plans sold (1)
138.9 135.0 
Revenue recognized (2)
(138.9)(133.9)
ESP deferred revenue, end of period$1,204.4 $1,171.9 
(1) Includes impact of foreign exchange translation.
(2) The Company recognized sales of $90.8 million and $87.6 million during the 13 weeks ended May 2, 2026 and May 3, 2025, respectively, related to deferred revenue that existed at the beginning of the periods.