Insider Trading Arrangements

3 Months Ended

Mar. 31, 2026

Material Terms of Trading Arrangement

Trading Arrangements

Name and Title

Action

Date Adopted/Terminated

Rule 10b5-1

Total Shares to be Sold

Expiration Date1

Mikael Cho, Senior Vice President, CEO-Unsplash

Adopted

3/31/20264

Mikael Cho, Senior Vice President, CEO-Unsplash

Adopted

3/30/20262

03/31/2027

Mikael Cho, Senior Vice President, CEO-Unsplash

Terminated

3/28/2026

11/03/2026

Grant Farhall, Senior Vice President, Chief Product Officer

Adopted

3/31/20264

Gene Foca, Senior Vice President, Chief Marketing and Revenue Officer

Adopted

3/31/20264

Gene Foca, Senior Vice President, Chief Marketing and Revenue Officer

Terminated

3/30/2026

2,048,4925

05/29/2026

Nate Gandert, Senior Vice President, Chief Technology Officer

Adopted

3/31/20264

Chris Hoel, Vice President, Chief Accounting Officer

Adopted

3/31/20264

Kjelti Kellough, Senior Vice President, General Counsel and Corporate Secretary

Adopted

3/31/20264

Jennifer Leyden, Senior Vice President, Chief Financial Officer

Adopted

3/31/20264

Jennifer Leyden, Senior Vice President, Chief Financial Officer

Adopted

3/18/20266

25,000

12/18/2026

Ken Mainardis, Senior Vice President, Editorial

Adopted

3/31/20264

Ken Mainardis, Senior Vice President, Editorial

Adopted

3/31/20267

544,2347

12/18/2026

Ken Mainardis, Senior Vice President, Editorial

Terminated

3/30/2026

1,471,0608

05/29/2026

Peter Orlowsky, Senior Vice President, Strategic Development

Adopted

3/31/20264

Peter Orlowsky, Senior Vice President, Strategic Development

Terminated

3/30/2026

385,5799

08/31/2026

Michael Teaster, Senior Vice President, Chief of Staff

Adopted

3/31/20264

Michael Teaster, Senior Vice President, Chief of Staff

Adopted

3/30/202610

309,27410

2/26/2027

Michael Teaster, Senior Vice President, Chief of Staff

Terminated

3/18/2026

971,00011

2/20/2026

Daine Weston, Senior Vice President, Ecommerce

Adopted

3/31/20264

1 Each plan terminates on the earlier of: (i) the expiration date listed in the table above, (ii) the first date on which all trades set forth in the plan have been executed, or (iii) such date the plan is otherwise terminated according to its terms.

2 Mr. Cho’s and his spouse's joint 10b5-1 plan provides for the sale of up to 57,159 shares of Class A common stock and 31,288 shares of Class A common stock, respectively, plus the sale of net shares of Class A common stock that Mr. Cho and his wife will receive from the vesting and settlement of up to 13,300 performance restricted stock units (“PSUs”), granted prior to the adoption of his current Rule 10b5-1 plan, plus the sale of net shares of Class A common stock that Mr. Cho and his spouse will receive from the vesting and settlement of 7,075 restricted stock units (“RSUs”) and 28,084 RSUs, respectively, until the plan’s end date on March 26, 2026. Mr. Cho’s and his spouse's 10b5-1 plan was adopted on the date set forth in the table and has an effective date of June 29, 2026.

3 Mr. Cho’s and his spouse's joint 10b5-1 plan provided for the sale of up to 53,893 shares of Class A common stock and 67,898 shares of Class A common stock, respectively, plus the sale of net shares of Class A common stock that Mr. Cho and his wife would have received from the vesting and settlement of up to 41,667 PSUs and 20,834 PSUs, respectively, plus the sale of net shares of Class A common stock that Mr. Cho and his spouse would have received from the vesting and settlement of 41,248 RSUs and 20,624 RSUs, respectively. Mr. Cho’s and his spouse's 10b5-1 plan was adopted on June 13, 2025, with an effective date of September 12, 2025.

4 Each officer received an award of PSUs and/or RSUs subject to mandatory Rule 10b5-1 trading arrangement for “sell-to-cover” transactions (the “sell-to-cover 10b5-1 arrangement”). Each PSU and/or RSU provides for the non-discretionary, automatic sale of shares of Class A Common stock that would otherwise be issuable on each settlement date of a covered PSU and/or RSU in an amount sufficient to satisfy the applicable tax withholding obligation. The number of shares of Class A common stock that will be sold to satisfy applicable tax withholding obligations upon vesting will vary depending on whether vesting conditions are satisfied and the market price of our Class A common stock at the time of settlement. The expiration date of each sell-to-cover 10b5-1 arrangement is the final settlement of any covered PSUs and/or RSUs.

5 Mr. Foca’s 10b5-1 plan provided for the sale of up to 379,922 shares of Class A common stock, plus the sale of net shares of Class A common stock upon exercise of up to 1,668,570 options. The plan was adopted on August 18, 2025, with an effective date of November 17, 2025.

6 Ms. Leyden’s 10b5-1 plan was adopted on the date set forth in the table and has an effective date of June 17, 2026.

7 Mr. Mainardis’ 10b5-1 plan provides for the sale of up to 205,088 shares of Class A common stock, plus the sale of net shares of Class A common upon exercise of up to 339,146 outstanding options. The plan was adopted on the date set forth in the table and has an effective date of June 30, 2026.

8 Mr. Mainardis’ 10b5-1 plan provided for the sale of up to 172,629 shares of Class A common stock, plus the sale of net shares of Class A common stock upon exercise of up to 1,298,431 options. The plan was adopted on August 25, 2025, with an effective date of December 16, 2025.

9 Mr. Orlowsky’s 10b5-1 plan provided for the sale of up to 100,000 shares of Class A common stock, plus the sale of net shares of Class A common stock upon exercise of up to 285,579 options. The plan was adopted on August 19, 2025, with an effective date of November 18, 2025.

10 Mr. Teaster’s 10b5-1 plan provides for the sale of up to 150,000 shares of Class A common stock, plus the sale of net shares of Class A common upon exercise of up to 159,274 outstanding options. The plan was adopted on the date set forth in the table and has an effective date of June 29, 2026.

11 Mr. Teaster’s 10b5-1 plan provided for the sale of up to 169,000 shares of Class A common stock, plus the sale of net shares of Class A common upon exercise of up to 802,000 outstanding options. The plan was adopted on May 20, 2025, with an effective date of August 19, 2025.

Non-Rule 10b5-1 Arrangement Adopted

false

Non-Rule 10b5-1 Arrangement Terminated

false