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  <xs:element id="ply_AccruedInventoryInTransitGross" abstract="false" name="AccruedInventoryInTransitGross" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_OutstandingGiftAndStoreCreditsCurrent" abstract="false" name="OutstandingGiftAndStoreCreditsCurrent" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_TermLoanMember" abstract="true" name="TermLoanMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_PaymentInKindCapitalizedInterestMember" abstract="true" name="PaymentInKindCapitalizedInterestMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_TermLoanDue2028Member" abstract="true" name="TermLoanDue2028Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtCovenantAxis" abstract="true" name="DebtCovenantAxis" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>
  <xs:element id="ply_DebtCovenantDomain" abstract="true" name="DebtCovenantDomain" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtCovenantCovenantOneMember" abstract="true" name="DebtCovenantCovenantOneMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtCovenantCovenantTwoMember" abstract="true" name="DebtCovenantCovenantTwoMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtCovenantCovenantThreeMember" abstract="true" name="DebtCovenantCovenantThreeMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtCovenantCovenantFourMember" abstract="true" name="DebtCovenantCovenantFourMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_ARTermLoansMember" abstract="true" name="ARTermLoansMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_ARTermLoansTrancheBMember" abstract="true" name="ARTermLoansTrancheBMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_ARTermLoansTrancheAMember" abstract="true" name="ARTermLoansTrancheAMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_DebtInstrumentCovenantNetLeverageRatioMaximum" abstract="false" name="DebtInstrumentCovenantNetLeverageRatioMaximum" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:pureItemType"/>
  <xs:element id="ply_DebtInstrumentCovenantPrepaymentAmount" abstract="false" name="DebtInstrumentCovenantPrepaymentAmount" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_DebtInstrumentCovenantNoncashRentExpenseAllowedToBeAddedToEBITDA" abstract="false" name="DebtInstrumentCovenantNoncashRentExpenseAllowedToBeAddedToEBITDA" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_DebtInstrumentCovenantInterestRateReductionPercentage" abstract="false" name="DebtInstrumentCovenantInterestRateReductionPercentage" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="ply_NewChinaJVMember" abstract="true" name="NewChinaJVMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_UTGBrandsManagementGroupLimitedMember" abstract="true" name="UTGBrandsManagementGroupLimitedMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_VariableInterestEntityQualitativeOrQuantitativeInformationUltimateOwnershipPercentage" abstract="false" name="VariableInterestEntityQualitativeOrQuantitativeInformationUltimateOwnershipPercentage" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="ply_VariableInterestEntityQualitativeOrQuantitativeInformationUltimateAggregatePurchasePrice" abstract="false" name="VariableInterestEntityQualitativeOrQuantitativeInformationUltimateAggregatePurchasePrice" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearOne" abstract="false" name="VariableInterestEntityMinimumDistributionYearOne" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearTwo" abstract="false" name="VariableInterestEntityMinimumDistributionYearTwo" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearThree" abstract="false" name="VariableInterestEntityMinimumDistributionYearThree" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearFour" abstract="false" name="VariableInterestEntityMinimumDistributionYearFour" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearFive" abstract="false" name="VariableInterestEntityMinimumDistributionYearFive" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearSix" abstract="false" name="VariableInterestEntityMinimumDistributionYearSix" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearSeven" abstract="false" name="VariableInterestEntityMinimumDistributionYearSeven" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityMinimumDistributionYearEight" abstract="false" name="VariableInterestEntityMinimumDistributionYearEight" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_AdditionalPaidInCapitalNoncontrollingInterestCapitalContribution" abstract="false" name="AdditionalPaidInCapitalNoncontrollingInterestCapitalContribution" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_ProceedsFromNoncontrollingInterestCapitalContribution" abstract="false" name="ProceedsFromNoncontrollingInterestCapitalContribution" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_BrandSupportServicesReimbursementAnnualCapYearOne" abstract="false" name="BrandSupportServicesReimbursementAnnualCapYearOne" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_BrandSupportServicesReimbursementAnnualCapYearTwo" abstract="false" name="BrandSupportServicesReimbursementAnnualCapYearTwo" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_BrandSupportServicesReimbursementAnnualCapYearThree" abstract="false" name="BrandSupportServicesReimbursementAnnualCapYearThree" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_ProceedsFromBrandServicesAgreement" abstract="false" name="ProceedsFromBrandServicesAgreement" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_VariableInterestEntityDistributionPreferentialAllocation" abstract="false" name="VariableInterestEntityDistributionPreferentialAllocation" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_AtTheMarketOfferingMember" abstract="true" name="AtTheMarketOfferingMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_CommonStockVotingRightsNumberOfVotesForEachShare" abstract="false" name="CommonStockVotingRightsNumberOfVotesForEachShare" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="ply_SaleOfStockAuthorizedAmount" abstract="false" name="SaleOfStockAuthorizedAmount" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_SaleOfStockRemainingAuthorizedAmount" abstract="false" name="SaleOfStockRemainingAuthorizedAmount" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_SharesAvailableForGrantUnderEquityIncentivePlansMember" abstract="true" name="SharesAvailableForGrantUnderEquityIncentivePlansMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_OptionsIssuedAndOutstandingUnderEquityIncentivePlansMember" abstract="true" name="OptionsIssuedAndOutstandingUnderEquityIncentivePlansMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_UnvestedRestrictedStockUnitsMember" abstract="true" name="UnvestedRestrictedStockUnitsMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_VestedRestrictedStockUnitsNotYetSettledMember" abstract="true" name="VestedRestrictedStockUnitsNotYetSettledMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_GlowupSharesIssuableMember" abstract="true" name="GlowupSharesIssuableMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_A2021EquityAndIncentiveCompensationPlanMember" abstract="true" name="A2021EquityAndIncentiveCompensationPlanMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_A2018EquityIncentivePlanMember" abstract="true" name="A2018EquityIncentivePlanMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedAndUnsettled" abstract="false" name="ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedAndUnsettled" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:sharesItemType"/>
  <xs:element id="ply_RKRivaniLLCMember" abstract="true" name="RKRivaniLLCMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_ProceedsFromLeaseTerminationFee" abstract="false" name="ProceedsFromLeaseTerminationFee" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_LesseeOperatingLeaseLiabilityToBePaidDueAfterYearFour" abstract="false" name="LesseeOperatingLeaseLiabilityToBePaidDueAfterYearFour" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_AVSCaseMember" abstract="true" name="AVSCaseMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_PerformanceBasedRestrictedStockUnitsMember" abstract="true" name="PerformanceBasedRestrictedStockUnitsMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_LicenseAgreementMinimumGuaranteedPaymentsRevenue" abstract="false" name="LicenseAgreementMinimumGuaranteedPaymentsRevenue" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_LicenseAgreementExpenses" abstract="false" name="LicenseAgreementExpenses" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_LicenseAgreementOperatingExpenseReimbursedThreshold" abstract="false" name="LicenseAgreementOperatingExpenseReimbursedThreshold" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_HoneyBirdetteMember" abstract="true" name="HoneyBirdetteMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="ply_NumberOfCountries" abstract="false" name="NumberOfCountries" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="ply_RentExpense" abstract="false" name="RentExpense" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_TransactionsExpenses" abstract="false" name="TransactionsExpenses" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="ply_OtherCountriesMember" abstract="true" name="OtherCountriesMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
</xs:schema>
