v3.26.1
Reportable Segments
 3 Months Ended
Mar. 31, 2026
Segment Reporting [Abstract]  
Reportable Segments Reportable Segments
The Company operates in three business segments: HDMC, LiveWire and HDFS. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
Selected segment information is set forth below (in thousands):
 Three months ended
March 31,
2026		March 31,
2025
HDMC:
Revenue$1,055,471 $1,081,505 
Motorcycles and related products cost of goods sold788,482 766,261 
Gross profit266,989 315,244 
Selling, administrative and engineering expense:
People expenses(a)
101,788 81,308 
Marketing and advertising expenses(b)
36,362 31,996 
Other segment items(c)
109,914 85,668 
Operating income
18,925 116,272 
LiveWire:
Revenue5,116 2,743 
Motorcycles and related products cost of goods sold5,651 4,524 
Gross profit(535)(1,781)
Selling, administrative and engineering expense
17,136 18,028 
Operating loss(17,671)(19,809)
HDFS:
Financial services revenue111,944 244,961 
Financial services interest expense39,297 88,934 
Financial services provision for credit losses13,153 53,334 
Selling and administrative expense37,254 38,657 
Operating income22,240 64,036 
Operating income$23,494 $160,499 
(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards.
(b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research.
(c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services.  These costs are all included in Selling, administrative and engineering expense.
Additional segment information is set forth below (in thousands): 
 (Unaudited)(Unaudited)
March 31,
2026		December 31,
2025		March 31,
2025
Assets:
HDMC$3,762,693 $3,866,701 $3,522,422 
LiveWire127,623 146,518 128,254 
HDFS3,355,345 4,031,596 8,731,705 
Consolidated$7,245,661 $8,044,815 $12,382,381 
 Three months ended
March 31,
2026		March 31,
2025
Depreciation and Amortization:
HDMC$41,007 $36,259 
LiveWire2,415 3,085 
HDFS717 2,360 
Consolidated$44,139 $41,704 
 Three months ended
March 31,
2026		March 31,
2025
Capital expenditures:
HDMC$30,989 $29,322 
LiveWire783 613 
HDFS20 38 
Consolidated$31,792 $29,973