The Securities and Exchange Commission has not necessarily
reviewed the information in this filing and has not determined
if it is accurate and complete.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 FORM 13F FORM 13F INFORMATION TABLE |
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| COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 | ||||
| VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY | |||||
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 | 1,058,524 | 4,867 | SH | SOLE | 0 | 0 | 4,867 | ||
| ADOBE INC | COM | 00724F101 | 3,275,260 | 13,474 | SH | SOLE | 0 | 0 | 13,474 | ||
| ALPHABET INC | CAP STK CL A | 02079K305 | 9,975,169 | 34,689 | SH | SOLE | 0 | 0 | 34,689 | ||
| ALPHABET INC | CAP STK CL C | 02079K107 | 697,357 | 2,431 | SH | SOLE | 0 | 0 | 2,431 | ||
| ALTRIA GROUP INC | COM | 02209S103 | 2,373,169 | 35,963 | SH | SOLE | 0 | 0 | 35,963 | ||
| AMAZON COM INC | COM | 023135106 | 434,659 | 2,087 | SH | SOLE | 0 | 0 | 2,087 | ||
| AMERICAN EXPRESS CO | COM | 025816109 | 6,436,169 | 21,278 | SH | SOLE | 0 | 0 | 21,278 | ||
| APPLE INC | COM | 037833100 | 6,501,173 | 25,616 | SH | SOLE | 0 | 0 | 25,616 | ||
| ATLASSIAN CORPORATION | CL A | 049468101 | 1,491,467 | 21,853 | SH | SOLE | 0 | 0 | 21,853 | ||
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 1,581,839 | 3,301 | SH | SOLE | 0 | 0 | 3,301 | ||
| BLOCK H & R INC | COM | 093671105 | 1,340,317 | 42,228 | SH | SOLE | 0 | 0 | 42,228 | ||
| BRITISH AMERN TOB PLC | SPONSORED ADR | 110448107 | 1,313,236 | 22,460 | SH | SOLE | 0 | 0 | 22,460 | ||
| CARDINAL HEALTH INC | COM | 14149Y108 | 1,121,000 | 5,305 | SH | SOLE | 0 | 0 | 5,305 | ||
| CHEVRON CORPORATION | COM | 166764100 | 1,281,746 | 6,195 | SH | SOLE | 0 | 0 | 6,195 | ||
| CISCO SYS INC | COM | 17275R102 | 212,402 | 2,737 | SH | SOLE | 0 | 0 | 2,737 | ||
| CME GROUP INC | COM | 12572Q105 | 707,068 | 2,394 | SH | SOLE | 0 | 0 | 2,394 | ||
| CORPAY INC | COM SHS | 219948106 | 4,591,240 | 15,778 | SH | SOLE | 0 | 0 | 15,778 | ||
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 4,861,582 | 4,879 | SH | SOLE | 0 | 0 | 4,879 | ||
| COUPANG INC | CL A | 22266T109 | 2,741,263 | 145,194 | SH | SOLE | 0 | 0 | 145,194 | ||
| DOCUSIGN INC | COM | 256163106 | 2,686,345 | 56,662 | SH | SOLE | 0 | 0 | 56,662 | ||
| EMBECTA CORP | COMMON STOCK | 29082K105 | 330,837 | 37,425 | SH | SOLE | 0 | 0 | 37,425 | ||
| EOG RES INC | COM | 26875P101 | 1,710,986 | 11,835 | SH | SOLE | 0 | 0 | 11,835 | ||
| FAIR ISAAC CORP | COM | 303250104 | 2,624,013 | 2,458 | SH | SOLE | 0 | 0 | 2,458 | ||
| FIRST TR EXCHANGE-TRADED FD | NASDAQ-100 SEL | 337344105 | 330,766 | 2,605 | SH | SOLE | 0 | 0 | 2,605 | ||
| FIRST TR EXCHNG TRADED FD VI | ACTV FCTR LGCP | 33740F821 | 250,313 | 6,489 | SH | SOLE | 0 | 0 | 6,489 | ||
| FLAHERTY & CRUMRIN PFD & INM | COM | 338478100 | 468,495 | 30,245 | SH | SOLE | 0 | 0 | 30,245 | ||
| FLAHERTY & CRUMRINE TOTAL RE | COM | 338479108 | 558,922 | 33,670 | SH | SOLE | 0 | 0 | 33,670 | ||
| FRESHWORKS INC | CLASS A COM | 358054104 | 2,948,600 | 367,198 | SH | SOLE | 0 | 0 | 367,198 | ||
| GE VERNOVA INC | COM | 36828A101 | 216,479 | 248 | SH | SOLE | 0 | 0 | 248 | ||
| GENERAL MILLS INC | COM | 370334104 | 1,135,806 | 30,516 | SH | SOLE | 0 | 0 | 30,516 | ||
| GITLAB INC | CLASS A COM | 37637K108 | 2,541,596 | 117,449 | SH | SOLE | 0 | 0 | 117,449 | ||
| GLOBAL PMTS INC | COM | 37940X102 | 3,868,404 | 57,480 | SH | SOLE | 0 | 0 | 57,480 | ||
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | 274,341 | 324 | SH | SOLE | 0 | 0 | 324 | ||
| HEWLETT PACKARD ENTERPRISE C | COM | 42824C109 | 240,648 | 10,107 | SH | SOLE | 0 | 0 | 10,107 | ||
| INTUIT | COM | 461202103 | 4,544,746 | 10,511 | SH | SOLE | 0 | 0 | 10,511 | ||
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | 4,110,543 | 21,418 | SH | SOLE | 0 | 0 | 21,418 | ||
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 1,572,731 | 2,725 | SH | SOLE | 0 | 0 | 2,725 | ||
| IOVANCE BIOTHERAPEUTICS INC | COM | 462260100 | 43,752 | 12,465 | SH | SOLE | 0 | 0 | 12,465 | ||
| ISHARES INC | CORE MSCI EMKT | 46434G103 | 255,285 | 3,660 | SH | SOLE | 0 | 0 | 3,660 | ||
| ISHARES TR | MSCI EAFE MIN VL | 46429B689 | 373,703 | 4,090 | SH | SOLE | 0 | 0 | 4,090 | ||
| ISHARES TR | CORE S&P500 ETF | 464287200 | 2,120,320 | 3,246 | SH | SOLE | 0 | 0 | 3,246 | ||
| ISHARES TR | EXPANDED TECH | 464287515 | 268,168 | 3,350 | SH | SOLE | 0 | 0 | 3,350 | ||
| ISHARES TR | CORE S&P MCP ETF | 464287507 | 269,175 | 3,986 | SH | SOLE | 0 | 0 | 3,986 | ||
| ISHARES TR | CORE S&P SCP ETF | 464287804 | 340,485 | 2,739 | SH | SOLE | 0 | 0 | 2,739 | ||
| ISHARES TR | EAFE SML CP ETF | 464288273 | 272,475 | 3,475 | SH | SOLE | 0 | 0 | 3,475 | ||
| ISHARES TR | U.S. TECH ETF | 464287721 | 395,496 | 2,180 | SH | SOLE | 0 | 0 | 2,180 | ||
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | 19,998,643 | 395,152 | SH | SOLE | 0 | 0 | 395,152 | ||
| KENVUE INC | COM | 49177J102 | 2,704,508 | 156,874 | SH | SOLE | 0 | 0 | 156,874 | ||
| MASTERCARD INCORPORATED | CL A | 57636Q104 | 3,257,284 | 6,519 | SH | SOLE | 0 | 0 | 6,519 | ||
| MCDONALDS CORP | COM | 580135101 | 232,160 | 747 | SH | SOLE | 0 | 0 | 747 | ||
| MERCK & CO INC | COM | 58933Y105 | 555,615 | 4,619 | SH | SOLE | 0 | 0 | 4,619 | ||
| META PLATFORMS INC | CL A | 30303M102 | 8,615,706 | 15,059 | SH | SOLE | 0 | 0 | 15,059 | ||
| MICROSOFT CORP | COM | 594918104 | 932,814 | 2,520 | SH | SOLE | 0 | 0 | 2,520 | ||
| MOLSON COORS BEVERAGE CO | CL B | 60871R209 | 1,028,273 | 23,880 | SH | SOLE | 0 | 0 | 23,880 | ||
| MORNINGSTAR INC | COM | 617700109 | 1,257,056 | 7,436 | SH | SOLE | 0 | 0 | 7,436 | ||
| NETFLIX INC. | COM | 64110L106 | 270,758 | 2,816 | SH | SOLE | 0 | 0 | 2,816 | ||
| NVIDIA CORPORATION | COM | 67066G104 | 885,064 | 5,075 | SH | SOLE | 0 | 0 | 5,075 | ||
| PACER FDS TR | US CASH COWS 100 | 69374H881 | 293,719 | 4,695 | SH | SOLE | 0 | 0 | 4,695 | ||
| PACER FDS TR | US SMALL CAP CAS | 69374H857 | 250,599 | 5,585 | SH | SOLE | 0 | 0 | 5,585 | ||
| PAYCHEX INC | COM | 704326107 | 2,979,806 | 32,347 | SH | SOLE | 0 | 0 | 32,347 | ||
| PAYPAL HLDGS INC | COM | 70450Y103 | 3,328,385 | 73,588 | SH | SOLE | 0 | 0 | 73,588 | ||
| PROCTER & GAMBLE CO | COM | 742718109 | 210,449 | 1,457 | SH | SOLE | 0 | 0 | 1,457 | ||
| QUALCOMM INC | COM | 747525103 | 257,560 | 2,000 | SH | SOLE | 0 | 0 | 2,000 | ||
| RBB FD INC | F/M US TREASURY | 74933W452 | 678,445 | 13,607 | SH | SOLE | 0 | 0 | 13,607 | ||
| S&P GLOBAL INC | COM | 78409V104 | 1,798,763 | 4,229 | SH | SOLE | 0 | 0 | 4,229 | ||
| SALESFORCE INC | COM | 79466L302 | 4,027,032 | 21,573 | SH | SOLE | 0 | 0 | 21,573 | ||
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | 968,782 | 31,577 | SH | SOLE | 0 | 0 | 31,577 | ||
| SPDR SERIES TRUST | STATE STREET SPD | 78464A508 | 4,494,149 | 79,430 | SH | SOLE | 0 | 0 | 79,430 | ||
| SPDR SERIES TRUST | STATE STREET SPD | 78468R663 | 616,737 | 6,730 | SH | SOLE | 0 | 0 | 6,730 | ||
| STRYKER CORPORATION | COM | 863667101 | 261,229 | 795 | SH | SOLE | 0 | 0 | 795 | ||
| TARGET CORP | COM | 87612E106 | 1,782,488 | 14,707 | SH | SOLE | 0 | 0 | 14,707 | ||
| TESLA INC | COM | 88160R101 | 1,562,465 | 4,203 | SH | SOLE | 0 | 0 | 4,203 | ||
| TRADEWEB MKTS INC | CL A | 892672106 | 4,045,621 | 34,384 | SH | SOLE | 0 | 0 | 34,384 | ||
| UNILEVER PLC | SPON ADR NEW | 904767803 | 645,812 | 11,336 | SH | SOLE | 0 | 0 | 11,336 | ||
| UNITED PARCEL SVCS INC | CL B | 911312106 | 1,228,569 | 12,488 | SH | SOLE | 0 | 0 | 12,488 | ||
| UNITEDHEALTH GROUP INC | COM | 91324P102 | 4,447,417 | 16,436 | SH | SOLE | 0 | 0 | 16,436 | ||
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 92189F643 | 38,058,412 | 393,572 | SH | SOLE | 0 | 0 | 393,572 | ||
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 5,700,627 | 9,540 | SH | SOLE | 0 | 0 | 9,540 | ||
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 454,704 | 2,093 | SH | SOLE | 0 | 0 | 2,093 | ||
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | 298,224 | 1,520 | SH | SOLE | 0 | 0 | 1,520 | ||
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 | 243,250 | 1,320 | SH | SOLE | 0 | 0 | 1,320 | ||
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | 215,385 | 750 | SH | SOLE | 0 | 0 | 750 | ||
| VANGUARD INSTL INDEX FD | 0-3 MO TREAS BIL | 922040845 | 2,324,271 | 30,724 | SH | SOLE | 0 | 0 | 30,724 | ||
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | 531,041 | 9,825 | SH | SOLE | 0 | 0 | 9,825 | ||
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | 260,742 | 4,069 | SH | SOLE | 0 | 0 | 4,069 | ||
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 | 964,075 | 10,230 | SH | SOLE | 0 | 0 | 10,230 | ||
| VANGUARD WORLD FD | CONSUM STP ETF | 92204A207 | 301,400 | 1,342 | SH | SOLE | 0 | 0 | 1,342 | ||
| VEEVA SYS INC | CL A COM | 922475108 | 3,650,390 | 20,781 | SH | SOLE | 0 | 0 | 20,781 | ||
| VISA INC | COM CL A | 92826C839 | 1,070,232 | 3,541 | SH | SOLE | 0 | 0 | 3,541 | ||
| WISDOMTREE TR | WISDOMTREE US VA | 97717W547 | 4,897,352 | 51,698 | SH | SOLE | 0 | 0 | 51,698 | ||
| WORKDAY INC | CL A | 98138H101 | 4,418,969 | 34,013 | SH | SOLE | 0 | 0 | 34,013 | ||
| WPP PLC NEW | ADR | 92937A102 | 203,005 | 13,055 | SH | SOLE | 0 | 0 | 13,055 | ||
| YELP INC | CL A | 985817105 | 4,027,969 | 162,812 | SH | SOLE | 0 | 0 | 162,812 | ||