SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($) $ in Thousands |
3 Months Ended | |
|---|---|---|
Mar. 31, 2026 |
Mar. 31, 2025 |
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| Segment Reporting Information [Line Items] | ||
| Cost of revenue | $ 9,693 | $ 13,015 |
| Total expenses | 215,245 | 218,249 |
| Sales commissions | 2,800 | 3,400 |
| Capitalized commissions amortized from prior periods | 3,300 | 9,100 |
| U.S. | ||
| Segment Reporting Information [Line Items] | ||
| Consumer marketing expense | 92,765 | 65,276 |
| Fixed expense | 35,097 | 48,122 |
| Pro acquisition expense | 30,538 | 39,044 |
| Variable expense | 20,764 | 26,545 |
| Cost of revenue | 8,219 | 11,998 |
| Total expenses | 187,383 | 190,985 |
| International | ||
| Segment Reporting Information [Line Items] | ||
| Consumer marketing expense | 8,798 | 4,961 |
| Fixed expense | 6,602 | 11,651 |
| Pro acquisition expense | 5,024 | 4,290 |
| Variable expense | 5,964 | 5,345 |
| Cost of revenue | 1,474 | 1,017 |
| Total expenses | $ 27,862 | $ 27,264 |
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- Definition Fixed Expense No definition available.
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- Definition Professional Acquisition Expense No definition available.
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- Definition Segment Expenses No definition available.
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- Definition Variable Expense No definition available.
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- Definition The amount of expense recognized in the current period for the periodic realization of capitalized fees that were paid to salespeople, distributors, brokers, and agents at the time of the conclusion of the sale. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Primarily represents commissions incurred in the period based upon the sale by commissioned employees or third parties of the entity's goods or services, and fees for sales assistance or product enhancements performed by third parties (such as a distributor or value added reseller). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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- Details
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- Details
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