Changes in the net carrying amount of goodwill, by reporting unit, for the three months ended March 31, 2026 and the year ended December 31, 2025 were as follows: | | | | | | | | | | | | | | | | | | | ($ in millions) | Commercial
Banking | Consumer and Small Business
Banking | Wealth
and Asset
Management | General
Corporate
and Other | Total | | Goodwill | $ | 3,074 | | 2,584 | | 225 | | — | | 5,883 | | | Accumulated impairment losses | (750) | | (215) | | — | | — | | (965) | | | Net carrying value as of December 31, 2024 | 2,324 | | 2,369 | | 225 | | — | | 4,918 | | | Acquisition activity | 29 | | — | | — | | — | | 29 | | | Reallocation of goodwill | (73) | | 73 | | — | | — | | — | | | | | | | | | Net carrying value as of December 31, 2025 | 2,280 | | 2,442 | | 225 | | — | | 4,947 | | | Acquisition activity | — | | — | | — | | 5,019 | | 5,019 | | | Net carrying value as of March 31, 2026 | $ | 2,280 | | 2,442 | | 225 | | 5,019 | | 9,966 | |
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