| Schedule of Marketing Expenses |
| | |
December 31,
2025 | | |
December 31,
2024 | | |
December 31,
2023 | |
| Advertising | |
| (195,226 | ) | |
| (127,612 | ) | |
| (103,755 | ) |
| Cashback | |
| (70,776 | ) | |
| (39,291 | ) | |
| (63,403 | ) |
| Digital Marketing | |
| (61,781 | ) | |
| (38,143 | ) | |
| (28,455 | ) |
| Customer Acquisition expenses (1) | |
| (163,985 | ) | |
| (122,635 | ) | |
| (111,875 | ) |
| Commission expenses | |
| (3,117 | ) | |
| (5,499 | ) | |
| (5,072 | ) |
| Total | |
| (494,885 | ) | |
| (333,180 | ) | |
| (312,560 | ) |
| (1) | Customer acquisition expenses are marketing expenditures directly
related to customer acquisition, such as performance media and member-get-member expenses, which the Group pays on a per-acquired customer
basis. |
|