Marketing Expenses

12 Months Ended

Dec. 31, 2025

Marketing Expenses [Abstract]

Marketing expenses

27. Marketing expenses

		December 31, 2025				December 31, 2024				December 31, 2023
Advertising			(195,226	)			(127,612	)			(103,755	)
Cashback			(70,776	)			(39,291	)			(63,403	)
Digital Marketing			(61,781	)			(38,143	)			(28,455	)
Customer Acquisition expenses ⁽¹⁾			(163,985	)			(122,635	)			(111,875	)
Commission expenses			(3,117	)			(5,499	)			(5,072	)
Total			(494,885	)			(333,180	)			(312,560	)

(1)	Customer acquisition expenses are marketing expenditures directly related to customer acquisition, such as performance media and member-get-member expenses, which the Group pays on a per-acquired customer basis.