v3.26.1
Marketing Expenses - Schedule of Marketing Expenses (Details) - BRL (R$)
R$ in Thousands
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Schedule of Marketing Expenses [Abstract]      
Advertising R$ (195,226) R$ (127,612) R$ (103,755)
Cashback (70,776) (39,291) (63,403)
Digital Marketing (61,781) (38,143) (28,455)
Customer Acquisition expenses [1] (163,985) (122,635) (111,875)
Commission expenses (3,117) (5,499) (5,072)
Total R$ (494,885) R$ (333,180) R$ (312,560)
[1] Customer acquisition expenses are marketing expenditures directly related to customer acquisition, such as performance media and member-get-member expenses, which the Group pays on a per-acquired customer basis.