Non-Controlling Interest |
3 Months Ended |
|---|---|
Mar. 31, 2026 | |
| Noncontrolling Interest [Abstract] | |
| Non-Controlling Interest | Non-Controlling Interest Pursuant to QLH’s limited liability company agreement, QLH has two classes of equity securities, Class A-1 units, which have all voting rights in QLH, and Class B-1 units, which have no voting or control rights. The Company allocates a share of net income (loss) to the holders of non-controlling interests pro-rata to their ownership interest in QLH at a point in time. During the three months ended March 31, 2026 and 2025, the holders of the non-controlling interests had completed zero Exchanges. As of March 31, 2026, the holders of the non-controlling interests owned 13.2% of the total equity interests in QLH, with the remaining 86.8% owned by MediaAlpha, Inc. As of December 31, 2025, the holders of the non-controlling interests owned 12.9% of the total equity interests in QLH, with the remaining 87.1% owned by MediaAlpha, Inc.
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