v3.26.1
Segment information - Summary of operating segment results (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2025
CNY (¥)
segment
Dec. 31, 2025
USD ($)
segment
Dec. 31, 2024
CNY (¥)
segment
Dec. 31, 2023
CNY (¥)
segment
Segment information        
Number of operating segments | segment 5 5 5 5
Number of reportable segments not disclosed true true true true
Total net revenues ¥ 105,919,546 $ 15,146,294 ¥ 108,420,832 ¥ 112,856,020
Fulfillment expenses 8,291,670 1,185,693 8,346,864 8,262,004
Marketing expenses 2,988,995 427,421 2,979,654 3,242,215
Technology and content expenses 1,755,123 250,979 1,892,434 1,767,530
General and administrative expenses 4,374,425 625,534 3,992,657 4,146,568
Share-based compensation expenses 1,731,063   1,537,740 1,509,806
Segment income from operations 8,135,946 1,163,426 9,173,253 9,104,135
Other income and expenses 778,737   814,227 882,867
Income before income taxes and share of income of equity method investees 8,914,683 $ 1,274,784 9,987,480 9,987,002
Intersegment Eliminations        
Segment information        
Total net revenues 597,034   583,252 730,491
Operating Segment        
Segment information        
Total net revenues 106,516,580   109,004,084 113,586,511
Vip.Com        
Segment information        
Total net revenues 101,136,509   104,379,002 109,177,540
Cost of revenues (79,555,236)   (81,251,073) (85,569,090)
Fulfillment expenses (8,200,923)   (8,241,185) (8,151,510)
Marketing expenses (2,719,647)   (2,766,702) (3,170,057)
Technology and content expenses (1,355,745)   (1,424,414) (1,350,414)
General and administrative expenses (2,323,903)   (2,290,281) (2,312,911)
Share-based compensation expenses (1,039,023)   (1,137,590) (1,023,215)
Other segment items 856,160   731,609 639,886
Segment income from operations 7,182,538   8,351,532 8,619,170
Vip.Com | Intersegment Eliminations        
Segment information        
Total net revenues 384,346   352,166 378,941
Vip.Com | Operating Segment        
Segment information        
Total net revenues 101,520,855   104,731,168 109,556,481
Shan Shan Outlets        
Segment information        
Total net revenues 4,058,022   3,284,968 2,771,018
Cost of revenues (1,859,631)   (1,626,883) (1,488,518)
Fulfillment expenses 0   0 0
Marketing expenses (234,942)   (200,850) (170,246)
Technology and content expenses 0   0 0
General and administrative expenses (644,851)   (558,476) (457,780)
Share-based compensation expenses (660,719)   (360,055) (441,195)
Other segment items 175,818   160,771 122,882
Segment income from operations 857,213   725,236 361,120
Shan Shan Outlets | Intersegment Eliminations        
Segment information        
Total net revenues 23,516   25,761 24,959
Shan Shan Outlets | Operating Segment        
Segment information        
Total net revenues 4,081,538   3,310,729 2,795,977
Other        
Segment information        
Total net revenues 725,015   756,862 907,462
Cost of revenues (350,505)   (344,551) (405,095)
Fulfillment expenses 0   0 0
Marketing expenses 0   0 0
Technology and content expenses 0   0 0
General and administrative expenses (263,248)   (333,414) (530,555)
Share-based compensation expenses 0   0 0
Other segment items (204,239)   (187,737) (174,558)
Segment income from operations 96,195   96,485 123,845
Other | Intersegment Eliminations        
Segment information        
Total net revenues 189,172   205,325 326,591
Other | Operating Segment        
Segment information        
Total net revenues ¥ 914,187   ¥ 962,187 ¥ 1,234,053